Google Earth hits 1 billion downloads
Google Earth is not only very impressive but also very practical. With KML (Keyhole Markup Language) every computer geek in the world is able to produce content, add and analyse geographic data in a fairly easy way. (check this link).
“We’re proud of our one billion milestone, but we’re even more amazed at the way people have used Google Earth to explore the world,” wrote Google Earth and Maps vice president of engineering, Brian McClendon, on Google’s blog.
At Google’s new OneWorldManyStories website, the company has collected stories from people worldwide about how they have used Google Earth “to follow their dreams, discover new and distant places, or make the world a better place,” McClendon said.
source: Google blog
TomTom – Go Live 1535M – Social media in your satnav – is it really needed?
Announced on Aug 29th 2011, TomTom’s Go Live 1535M now expands to Canada.This model offers you dashboard tweeting and access to Yelp‘s recommendations. There are several useful things in there: first of all HD Traffic that is already working in 22 countries and users love it. There are Fuel Prices that help you to locate the lowest priced fuel on your route or in your area. There is Trip Advisor and Expedia to help you find and book a hotel, finally there is even a Google Local Search.
Why the hell would I use twitter and yelp while driving a car?
When I want to use apps like this I stop my car and use my smartphone. But… there are couple of answers to that question:
- First of all, primo, you often go somewhere with passengers, so they might use it…
- Second of all, who is TomTom’s target customer group for this product? According to the latest 2011 PEW Report 35% of adult Americans own a smartphone and according to Nielsen 74.6% of users of Android and I guess similar number of users of iPhones uses Google Maps (not counting in other navigation products) to get from place to place. This is clearly not a target customer group to TomTom but the rest of 65% of adult Americans are (!!!) and for them access to services like Yelp might be really useful.
- Finally it’s quite an innovative product within the Personal Navigation Devices market, isn’t it? TomTom known as the leader of the industry is proving its strength. They are as well getting some know-how in such a LBS solutions and probably soon you’ll be able to share with friends on Facebook in a that you are stuck in a traffic jam while going to them, without being accused of lying.