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Geospatial Job Search

Job Search

Are you frustrated with your job search?
Discover some pointers to stand out from yourjob search competitors?
Do recruitment agencies help or hinder yourjob search?

Job Search

Frustration

Searching for a new job can be a frustrating and often a depressing process but try to remain positive and keep the job search going as it is just a numbers game – the more jobs you apply for, the more you learn about the process, the closer you will get to securing the job you want.

“It’s not how many times you fall down, it’s how many times you get back up.”

Learn at every application, every step along the way, why you succeeded and why you did not. Always ask questions to help you improve.

Tips towards job search success

  • Review your resume and cover letter and make sure they are focused on the job you are applying for. Resumes and cover letters are very personal documents and reflect who you are. Try to think outside the box and be a little bit creative, use colour, photos, and personal examples to show why you are the best candidate for the role.
  • There can be a temptation to wait for the ideal job, especially for new graduates, but while you wait, others have taken roles which are getting them experience that will quickly become invaluable.   Look for roles that you can use as stepping stones to your ideal job even if it means taking a pay-cut for a short time.
  • Don’t wait for the job to come to you but be active in your job search. Contact companies you would like to work for, even if they do not have vacancies, and send them your resume. Many organisations are often on the lookout for good people without actively advertising for people. Advertising, interviewing and the whole candidate search process can be an expensive exercise for a company so if they can avoid that process many will do so.
  • Network, Network, Network. Many people seem to believe their job search ends with adding their resume to an online networking / business site, believing that companies will magically track you down once. On the contrary, this is only the beginning of the process. You need to get noticed by individuals of influence and the best way to do that is to network, directly and indirectly, with these people. As an example, write about you, your skills, your projects, and your job aspirations on a regular basis. Create a blog and add posts to it on a regular basis. Post the links on your social networking pages and other pertinent article sites so people can read about it. Don’t just do it once but keep it going, daily, weekly, monthly.

Recruitment Agencies

Do recruitment agencies help or hinder your job search? In my opinion, they often hinder the process as they fail to keep you informed along the way. If you are successful, they will be your best friend as they have just made their commission on that role, but if you are unsuccessful, you will often not even get a polite ‘thanks but no thanks’ letter or e-mail. You are often left waiting with no feedback and no assistance.

Many of you who know me will know that I ran a recruitment company for many years helping people in the GIS Industry find jobs around Australia but have moved away from running this company for range of reasons. Having said this it was one of the most rewarding businesses I ran; helping people find jobs, both short and long term. GeoSpatial Connect will be providing a free global linking service to both employers and job seekers, not a traditional recruitment service as such but we will actively work with you to find a role, or people, undertake promotion and help in all steps of the job search process. Work with us as we work with you.

Job Search

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#Business

Geofencing And My Business

What is Geofencing?

The heart of geofencing is exactly what it sounds like – a virtual fence around a geographic area. Establishing a geofence and linking it to a mobile device like a smartphone allows you to know when a person has entered or exited the defined geofenced location.

For most small businesses, this information is used to trigger a push notification to the person.

Example 1 – Dry Cleaner.
A dry cleaner in a city establishes a two-block radius geofence centered on its main location. The dry cleaner’s customers have downloaded its app, and are trackable in the dry cleaner’s system. When a customer carrying their mobile device enters the geofenced area, a push notification comes up reminding him or her that an order is ready for pickup. Customers love the reminder, and never forget their orders, and the dry cleaner is able to offer a value-add that doesn’t take up any extra manpower or energy.

Example 2 – Bakery.
A trendy bakery is cooking up mega-batches of a new . To help spread the word and get feedback, the bakery sets its geofence notification to invite fans to come in for a free sample. Not only do they get all the info they need on their new cookie recipe, they drive a ton of traffic and sell out their case of cakes, too!

Example 3 – Real Estate Agent.
A real estate agency has an app that active searching buyers often download. The agency can establish a geofence around its listings when they are holding open houses. When a potential buyer enters the geofenced zone, they get a notification of the open house, and head over to check it out if interested.

The Flexibility of Geofencing

A geofence can be set at nearly any distance you like. You can include an entire city, or you can have it extend just out to a sidewalk in front of your location. GPS technology is quite sensitive, and therefore, so is geofencing.

As you can see from the examples above, push notifications triggered by geofences also don’t have to just be messages about deals, they can cover lots of different things for lots of different purposes. In fact, the message can include a link to any location on the web, including a page you design specifically for a particular campaign. Therefore, geofencing may have applications for a wide variety of small businesses. How to deploy it, and make it serve your needs, is up to you.

The geofence doesn’t even have to be centered on your location. If you have a pizza joint, and want to trigger a message to your fans as they leave the bar, you can. There are many creative ways to use geofences.

Geofencing in Adelaide

An example of how a business located in central Adelaide could use a geofence to target residents or commuters with a message when they enter their geofenced zone.

Who Benefits?

Geofencing obviously can be used to drive traffic to your business. That’s the benefit to you. But you also have to keep your customers in mind. Geofencing needs to be used to improve their experiences and deliver value, or they won’t keep it enabled.

You can also use geofencing to gather data about customers and study their behaviour to understand them better. This information can help you evaluate the effectiveness of ads, store layout, and lots more.

Get Started With Geofencing

Gadget Coach-designed apps come complete with geofencing as a feature for you to utilise for communicating with your customers. Find out more about our app building services, based right here in Adelaide. 

 

April 8, 2014 in  /by 

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