Home Apps Indoor LBS iBeacon from Apple Inc: Will it change the Indoor Positioning market?

iBeacon from Apple Inc: Will it change the Indoor Positioning market?


estimote-beacons-retail-app - GeoawesomenessA few weeks back, Aleks did an interview with the CEO of Estimote, where we got a glimpse of what we can expect from iBeacon technology (here’s the link to the interview). iBeacon is a feature that Apple Inc introduced in WWDC June this year and was officially announced as one of the features in iOS 7.  Anyone who follows Apple will pretty much know, how the social media took to iOS 7. There were articles about a lot of misses but what we did not hear so much was about iBeacon! Now with reports coming in about Apple’s implementation of iBeacon in its stores, there has been an explosion of articles and news items claiming how Apple’s iBeacon is going to change the Indoor Positioning landscape and retail shopping.

So what is iBeacon and How does it work?

iBeacon is basically Apple’s brand of indoor positioning technology that utilizes Bluetooth Low Energy (BLE) to detect your presence inside a building using small wireless sensors called Beacons. The Beacons transmit data to your iPhone (Andriod is also going to roll out support I read) using BLE or Bluetooth 4. Beacons is not an Apple technology but the buzz is due to that fact that Apple has decided to throw its weight behind BLE in comparison to Google’s fondness for NFC or Near Field Communication.

iBeacon is so highly rated not only because it can transform the indoor positioning landscape but also because it has the potential to change the retail experience, mobile payments and so much more.


Already a lot of companies are rolling out support for iBeacon and are starting to make use of the technology to enhance their retail shopping experience. Macy’s became the first store to announce iBeacon shopping experience. So the next time you walk into a Macy’s with your iOS device, you will receive information regarding the latest sales offers and more. This technology over a period of time could end up being the deciding factor in your shopping choices.

Hasn’t this technology been around for a while? or atleast the concept, then why the hype?

Well, to be honest, I had the same question in my mind before I ended up spending a couple of hours reading about it before coming to the conclusion: iBeacon is definitely an interesting development. It is not only  a marketing or indoor positioning system, it’s being developed with the idea of being the next level of shopping experience. Let me quote an example that I read online at 9to5Mac.com

Let’s get a little more sophisticated. You may be standing in a clothes store looking at suits. The system notes that you’ve been stood in front of one particular display for a couple of minutes, so it might offer to show you what the suit would look like on you. It directs you to what appears to be a mirror, which photographs you and then overlays an image of the suit on your photo. It offers to show you other colors and styles. – 9to5mac.com

To add this to expanding list of possibilities, paypal announced its own PaypalBeacon which means that paypal is also onboard to enable mobile payments without you even lifting a finger. No more queuing up to make payments! This means NFC for mobile payments could slowly be phased out; but if we have learnt anything from the Tech Industry, it is “nothing is forever”.

Forget about QR codes, NFC technology, kiosks, and tablets as the major game changers in retail; introducing iBeacon and Bluetooth Low Energy technology to our everyday retail experiences is like introducing the Flintstones to the Jetsons shopping mall. – PCMAG

If you are eager to read more about iBeacons, Paypal Beacons, BLE and more; here’s a good list of articles 🙂

There is going to be a boom in the number of location-based applications that have for retail. More and more retailers will want to install BLE based Beacons to be able to leverage this new technology. Whether the iBeacon experience is going to be the Jetsons shopping experience or just another privacy problem is something that we will have to wait and watch.

I am one of those passionate "Geo-geeks" and "Geo-people" who is just too excited about everything Geo and Management. Location information and spatial technologies are just too big to take a back seat and watch them revolutionize the world. Always curious and looking for ways to innovate, I guess that it comes naturally by the gene pool I inherited from an engineer Mom and a researcher Dad.


  1. There is still a lot to do in the area of indoor LBS. No clear standards, no dominating market leaders. 1 year ago I thought that WiFi positioning will become a clear standard, from one simple reason – it’s everywhere, so no need to invest in infrastructure. Bluetooth 4.0 (Low Energy) shows I was wrong. And I guess I know where I was wrong. WiFi can efficiently offer positioning within few meters (on average using triangulation). Many Indoor LBS applications require however more than that (cm rather than meters)… Interesting to see where it goes.

    • For capturing store hotspots wifi triangulation is hard to beat on a cost basis for large footprint stores, so I wonder if you need both tech – wifi triangulation for the retail team and iBeacon for the marketing team?

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