How accurate is your smartphone’s GPS in an urban jungle?


GPS in our phones in an amazing invention. It connects the virtual space of the Internet with the physical world. Smartphones can quite precisely pinpoint our location on a map but how accurate is the mobile positioning in urban spaces where the majority of us spend most of the time?

Location data company PlaceIQ released the results of an independent, third-party analysis that answers this question. The positioning accuracy study has been performed in 150 locations across five US cities by Findyr – company that enables people to task data collectors to gather specific information via the mobile app. People were sent to locations with well-known geographic coordinates and they had to send a photo to verify their exact location. In that way the study determined the difference between the recorded coordinates and the device’s actual location.

PlaceIQ accuracy study 1 Geoawesomeness

The results showed that an average variance of smartphone positioning in a city is roughly 93 feet (30 meters). The actual range of results was pretty wide with some variances as small as 3 feet (1m) , and other as high as 669 feet (204m). In the case of Staples, the biggest office supply chain in the US, the average location accuracy for stores in different cities varied greatly: New York – 285 feet (87 meters), Boston – 167 feet (51 meters), Chicago – 33 feet (10 meters).

PlaceIQ accuracy study 2 Geoawesomeness

According to the study the overall, location data accuracy comes down to an interplay of several factors, including signal source (GPS signals, Wi-Fi, and cell tower triangulation), environment (area density, skyline view, and indoor or outdoor location), and personal use (location data access enabled, type of mobile app used, and operating system usage).

For the majority of use cases 30 meters accuracy is more than enough. Nonetheless it’s a limitation that we all should be aware of.

I'm a professional always thinking outside the box and a self-confessed gadget addict. As a son of a professor of cartography I was surrounded by maps all my life and as a result spatial way of thinking and seeing reality is naturally embedded in who I am.


  1. Anecdote: I remember the week after 9/11 going out to test my new iPAQ w GPS receiver on a bulky back panel (remember those?), and seeing my location jump about… no it was neither the coffee nor the (then newfangled) GPS unit… we later learned that GPS signals were turned back to decimated mode (literally: 100′ not 10′ accuracy) in case more perps try to home in on more towers. I was in Redlands CA then with no tall towers due ot earthquake regs, but the Williams tower over the Houston TX Galleria caused not a few worries, which luckily never materialised.

    • Interesting story. This is why Europe, Russia, China and other countries are trying to be GPS independent and are building their or GNSS.

  2. Hi – wanted to thank you for this article. Just what I was looking for! Surprised by the margin of inaccuracy as I expected 5-10m average variance.


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