Earlier this week we’ve reported that Apple has added Foursquare to its data suppliers. Google decided to choose a different way. Couple of months ago the company has launched a Local Guides program which rewards users for reviews, photos and adding new locations to Google Maps. The company describes it as “a global community that helps you explore the world while earning perks”.
The program is using gamification to achieve a high level of user participation. For every action you receive points. A review, photo or new location will give you a single point each. For 200+ points you will get 1 TB of Google Drive storage for 2 years worth $9.99 a month.
Google has been slowly improving Local Guides program over the last couple of months. In August, it tested a new feature that detected when food photos were taken at restaurants and automatically uploaded them to a location’s Google Maps profile.
The feature is clearly in competition with Foursquare and Yelp in terms of attracting users to review points of interest. And with 1TB of a free storage as a prize there is a strong incentive to use it.
source: Google Lat Long