Google Earth Builder

Google has just announced new cloud service for geospatial data that will be available to the public in June 2011 (UP-DATE: on the 12th of September I received email from Google that they “are excited to make Google Earth Builder commercially available later this year” – so the it seems that they have a delay in lunching the service). With Google Earth Builder organizations can upload and manage spatial data from multiple departments. Costs of investment in spatial databases and GIS software are very often significant. There is as well problem of visualizing and analyzing data remotely on mobile devices. Such technologies exist however they are not available to regular user. Google Maps and Earth revolutionized mapping and the way how people use it. Users know it. They are not affright of it.

So what does Google Earth Builder offers?

Create Custom Map Layers

  • Process complex geospatial data quickly and efficiently – for streamlined viewing of large geospatial data files.
  • Access Google’s extensive basemap – Imagery, roads, points of interest from Google to complement your data investments.
  • Create custom map layers for Google Earth and Maps – with Google Earth Builder’s intuitive map creation tools.
Manage Geospatial data
  • Scale services for traffic spikes – Google’s cloud platform scales to support unanticipated spikes in user traffic.
  • Reduce server Costs – significantly lower IT costs and eliminate time maintaining, scaling and updating software and servers.
  • Control source data and attribution – set attribution on custom map layers and share access to the data without sharing the raw data files.
Share custom Google Earth and Maps Layers
  • View maps anywhere, anytime – laptop, desktop, home, work, mobile, etc.
  • Share maps across departments – custom Google Earth and Maps layers can be shared with one person or a group of people.
  • Visually analyze geospatial data – without required technical GIS training to create a map


So how can your organization benefit from Google Earth Builder?
    • Anytime, Anywhere Access: view your maps from any computer or Internet-enabled device


  • Speed & Scale: process your complex geospatial data quickly and efficiently; effortlessly scale to manage traffic spikes (e.g., in case of emergency)
  • Lower Cost: significantly reduce IT costs and eliminate time spent buying, maintaining and patching software and servers
  • Constant Innovation: just refresh the browser for the latest features
  • Secure Storage & Recovery: benefit from Google’s industry-leading security; no longer worry about storage limits and backups; data backed up to multiple data centers for near-instant recovery

More information here.




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Avoid traffic with Google’s Navigation App.


Finally Google will use it’s data to steer Android users away from traffic. The application will automatically recalculate the route around traffic using current and historical data. The new optimized traffic router for Google Maps Navigation is really just an combination of previously successful technologies. Google Maps have already been able to visualize current traffic levels. In fact this service is already working in the most popular GPS applications like TomTom from many years. The obvious advantage of Google service is that it’s free and available to every Android user with access to the internet. The company said the new feature is being added in Europe and North America in places where it has both turn-by-turn and real-time traffic data. It added that it can’t guarantee it will always be right.

Watch a preview of the new functionality: 

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