Barnes & Noble’s Nook gets Navigation, Maps and LBS. What will Amazon do?

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Generally people like me who lives outside US don’t give a damn about Nook because it’s not officially available in Europe . We do use Amazon’s Kindle (although Nook is far much better looking), and we like it but there is one thing about Kindle Fire that I hate – there is no mapping app besides Google Maps and there is no positioning.

This week Barnes & Noble’s announced that their Nook colour, although not equipped with GPS (the same as Kindle Fire) will have fully operational WiFi based mapping functionality including navigation, mapping and Locaiton-Based Services. While Google and Apple are fighting with each other Skobbler –  company creating solutions based on Open Street Maps – partnered with Barnes & Nobel and launched ForeverMaps 2 for Nook. There is  rout guidance, world-wide online and offline maps, and what’s important is open for 3rd party developers to make LBS apps. The problem is lack of 3G therefore the positioning doesn’t work without WiFi.

Well to be honest it’s nothing cool in the era of Street View like services but it brings strong competitive advantage to Nook over Kindle. Now the only question is: what will Amazon do? And we are all looking forward to see that.

source: FastCompany

Aleks Buczkowski
I'm a professional always thinking outside the box and a self-confessed gadget addict. As a son of a professor of cartography I was surrounded by maps all my life and as a result spatial way of thinking and seeing reality is naturally embedded in who I am.