Apple has been interested in the indoor positioning industry for a while now. Back in 2013, it acquired WiFiSlam, an indoor positioning startup and iBeacon has been around since iOS7 which launched around the same time. Fast forward to today and it seems Apple is on the verge (well, the app is already out in the iTunes store) of releasing its indoor positioning app to the public!
The app titled “Indoor Survey” (don’t bother searching the app store, its only accessible via the direct link, at least so far) has this description,
Apple insider tried out to install it 3 days ago and they weren’t successful as Apple still hasn’t really released it to the public. But it was 3 days ago. The app is only compatible with devices running iOS9.0 or higher, so if you have an iDevice check it out and maybe you are lucky 😉 (Related: Apple indoor positioning app ‘Indoor Survey’ spotted on iOS App Store).
The app launch doesn’t really come as a surprise, as last year Apple already had all the APIs (CoreLocation API) in place with iOS8 for just such an app! All said, Indoor positioning has really taken off as expected and has been on the fringe of being the “next big thing in marketing” for a few years now. Hopefully, the new Indoor Survey app from Apple will help nudge the indoor positioning market in the right direction.