Apple launches new Indoor positioning app: Indoor Survey

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Apple has been interested in the indoor positioning industry for a while now. Back in 2013, it acquired WiFiSlam, an indoor positioning startup and iBeacon has been around since iOS7 which launched around the same time. Fast forward to today and it seems Apple is on the verge (well, the app is already out in the iTunes store) of releasing its indoor positioning app to the public!

Screen Shot 2015-11-05 at 21.36.00The app titled “Indoor Survey” (don’t bother searching the app store, its only accessible via the direct link, at least so far) has this description,

Description of “Indoor Survey” – Image: iTunes Store

Apple insider tried out to install it 3 days ago and they weren’t successful as Apple still hasn’t really released it to the public. But it was 3 days ago. The app is only compatible with devices running iOS9.0 or higher, so if you have an iDevice check it out and maybe you are lucky 😉 (Related: Apple indoor positioning app ‘Indoor Survey’ spotted on iOS App Store).

The app launch doesn’t really come as a surprise, as last year Apple already had all the APIs (CoreLocation API) in place with iOS8 for just such an app! All said, Indoor positioning has really taken off as expected and has been on the fringe of being the “next big thing in marketing” for a few years now. Hopefully, the new Indoor Survey app from Apple will help nudge the indoor positioning market in the right direction.

I am one of those passionate “Geo-geeks” and “Geo-people” who is just too excited about everything Geo and Management. Location information and spatial technologies are just too big to take a back seat and watch them revolutionize the world. Always curious and looking for ways to innovate, I guess that it comes naturally by the gene pool I inherited from an engineer Mom and a researcher Dad.