Facebook’s fast-scaling Data for Good team is exploring new avenues to see how it can create a meaningful impact on the society by combining publicly- and commercially-available datasets with its own machine vision and artificial intelligence capabilities.
Two years after it released disaster prevention maps to help relief agencies track victims faster, Facebook is ready with a new set of map products to improve health outcomes for communities around the world. Facebook’s disease prevention maps come in three parts:
- Population density maps with demographic estimates
- Movement maps
- Network coverage maps
While the high-resolution population density maps for various countries can be downloaded instantly here, to gain access to movement or network coverage data maps, you will have to undergo a vetting process – presumably because Facebook has now started taking user privacy seriously, and wants to be able to answer how and with whom the data is being shared. You can reach out to email@example.com to collaborate.
Several humanitarian agencies that plan public health campaigns or respond to disease outbreak have become early partners for these map products. These organizations include the International Medical Corps, Malaria Atlas Project, UNICEF, the World Bank, and the World Economic Forum.
Why Facebook’s disease prevention maps are important
A number of health organizations, such as the Red Cross, have also been using Facebook’s population density maps – a part of the disaster prevention map suite – to make more efficient on-ground decisions about workers and vaccine distribution. Now, these datasets are three times more detailed than any other source and come with demographic insights like the number of children under five or the number of women of reproductive age. Last month, Facebook even released the most-detailed population density maps of the majority of the African continent.
Commenting on the importance of movement maps, Dr. Adam Kucharski, Assistant Professor in Mathematical Modeling at the London School of Hygiene & Tropical Medicine, said, “Population movements are crucial for the spread of many infections — from influenza to measles. But historically it’s been very difficult for disease researchers to get information on these movement patterns.” By integrating Facebook’s movement data into epidemiological models, researchers will be able to glean insights about where the next case of cholera or drug-resistant malaria is likely to occur.
And since the majority of people who use Facebook on mobile phones rely on cellular networks, the social networking giant is hoping to help health organizations determine whether target populations can be reached online through its network coverage maps.