Nicolas Kervyn is assistant professor of marketing at the Louvain School of Management (LSM, UCL) his research focuses on Consumer Behavior and Brand Perception. The present research was done in collaboration with his brother Matthieu Kervyn (Geographer, Free University of Brussel), as well as Alex Koch (Psychologist, Koln University) and Roland Imhoff (Psychologist, Mainz University).
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