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If you possess a passion for social media management and content creation, we have an exciting opportunity for you! Join our team as a Social Media Manager & Content Creator, where you'll have the chance to leverage your expertise to drive brand engagement and storytelling across various digital platforms. If you're ready to showcase your creativity, strategic thinking, and knack for captivating content, we invite you to explore this role further.

Data Sutram is looking for an individual who can:

• Develop and execute social media strategies to enhance brand visibility and drive engagement.
• Collaborate with internal teams to align social media efforts with marketing campaigns and initiatives.
• Analyse metrics to evaluate campaign effectiveness and identify areas for improvement.
• Stay updated on industry trends and algorithm changes.

MUST HAVE / MUST KNOW:

• Content Creation: Proficiency in creating engaging and visually appealing content, including graphics, videos, and written posts, tailored to specific platforms and target audiences and should know how to use Canva and a video editing tool (of choice)

• Platform Proficiency: In-depth knowledge and experience with social media platforms such as LinkedIn, Instagram, YouTube, and X (formerly Twitter).

• Trend Awareness: Ability to monitor social media trends, conversations, and user-generated content, and leverage them to enhance brand visibility and engagement.

• Analytics and Insights: Experience in analysing social media metrics and performance data to measure the effectiveness of campaigns and identify areas for improvement.

• Industry Knowledge: Stay updated on industry trends, algorithm changes, and best practices in social media and content marketing.

• Collaboration: Ability to collaborate effectively with cross-functional teams, including marketing, design, and sales.
• Creative Writing: Proficiency in crafting compelling and engaging written content, including articles, blogs, captions, etc.

• Visual Storytelling: Skill in creating visually appealing content using graphics, images, and videos.

• Content Ideation: Ability to generate innovative content ideas that resonate with the target audience and align with brand objectives.

EXPERIENCE REQUIRED:

Should have 0-3 years of relevant experience.

GOOD TO HAVE:

Experience working with 1 or 2 fintech brands earlier.