Zaarly – realtime, local marketplace

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Zaarly is a web and mobile service that connects buyers and sellers in a localized market place. In other words it links people who want to buy something with those who want to provide it. Zaarly was officially lunched to the public today.
Start-up
Zarly is a story of an incredible start-up. The company’s founding team built the prototype for Zaarly in February 2011 at Startup Weekend Los Angeles. The company won this competition, raised 1 mln dollars funding from business angels and investors,  including Ashton Kutcher, Felicis Ventures, Paul Buchheit, Bill Lee, Naval Ravikant and Lightbank and then debuted a test run at SXSW in March, where Zaarly processed over $10,000 in transactions in less than 48 hours.
How does it works?
Basically you post what you’re looking for using mobile application, how much you’re willing to pay for it and how soon you need it (for example “Tickets for a concert in 90 minutes for 100$”. Zaarly will then share your request in the local community through the platform, as well as Twitter and Facebook. People or businesses nearby can access and see your request and then anonymously message each other to complete the transaction of delivering the cupcakes you want. Sellers bid for the tasks, and the buyer chooses the best one, with Zaarly connecting the two via an anonymous Twilio-powered phone number. You can use cash or Zaarly’s integrated credit card payment system to pay for the transaction.
What’s innovative about it?
It is actually the first time when buyers are in charge of what they want to buy, how much do they want to pay for it and how soon do they want it. So basically it is the first service based on buyer driven model instead of seller driver model. It’s an innovating way of approaching the market. It creates new way of looking at a time value of money: How much are you willing to pay for something to be delivered in 5 min versus if’ need to wait for it for 3 couple of hours.Time will show if consumers will go for it…
Learn more how Zaarly works:

Presentation of Zaarly on LA Startup Weekend:

source: Techcruch, Zaarly

Aleks Buczkowski
I'm a professional always thinking outside the box and a self-confessed gadget addict. As a son of a professor of cartography I was surrounded by maps all my life and as a result spatial way of thinking and seeing reality is naturally embedded in who I am.