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Where could be the next pirate film ?

Who haven’t watch “Pirates of the Caribbean! I guess we could hardly find someone who haven’t seen these movies. Oh! that was a complete fun.

History says, Mediterranean sea was the first free land of the pirates but later on these pirates were chased out of the Mediterranean Sea by the French and the pirates sailed to live in the Caribbean.  The fancy Caribbean pirate stories started there between the time 1519 and 1780 which was known as the Golden Age of Piracy. Gore Verbinski and other directors of the movies were motivated by the fictional historical setting  and of course by the piracy time and pirate’s place. Now, if any director wants to make a pirate movie on the contemporary pirate’s tail where should be the movie and of what time?

location of pirates cases

The spatial distribution of the pirate attacks from 1978 to the present

US National Geospatial-Intelligence Agency has recorded the pirate attack all over the world. The dataset has attributed almost 6000+ pirate attacks cases which have been recorded over the last 30 years. This first map shows the spatial distribution of the attack and tells us the pirate legends have moved from Caribbean to Arabian Sea, Andaman sea, Red sea, Java sea and so. Second map shows where the attacks have been recorded (also with a temporal distribution presented in a bar chart), with four clear areas standing out when the data is aggregated into hexagon bins. This presentation has more precisely mapped the Gulf of Guinea, Gulf of Aden, Bay of Bangle and Andaman sea as Pirate attack hotspot. So, now you also know where you be thrilled and careful when moving through these gulfs.

world-pirate-map

Pirate attacks hotspot from 1978 to the present

some R-bloggers have also took one step further to build an animation of cumulative, yearly IRL pirate attacks from 1978 to the present. They have found it a bit interesting to see how the hotspots shifted over time.

arrr

animation of cumulative, yearly IRL pirate attacks from 1978 to the present

SO based on the spatial distribution and hotspot of pirate attacks, and geographical diversity suggests that the Andaman sea (surrounded by Java sea, Gulf of Thailand, Riau Island, Sprartly island, cost of Malaysis, Thailand, Indonesia, Philippines and so) will be a great region to look for interesting pirate stories and make a movie titled, “Pirates of the Andaman”

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Sygic To Release Navigation App For Free in India: Poor sales or Market mindset?

The world’s most downloaded offline Navigation App – Sygic has decided to release its navigation app for free in India “Sygic India: GPS Navigation” is now available for free in India on Google Play. The App was previously available for approximately $6!

The official reason behind the freebie?

App developers are struggling to make money in India because of low credit card penetration, According to Michael Stencl, CEO of maps provider Sygic, which has now dropped the $5.58 fee to download its GPS navigation app. As Indian Android owners remain reluctant to purchase apps, mapping providers are turning to features such as offline availability to compete with Google, which has grown in stature since launching turn-by-turn navigation and live traffic updates for Indian smartphone users last year. Source: Techcrunch  

sygic-maps-india

Is it really just poor sales that is hurting App developers or are the users expecting more than what the companies think they are looking for! Here’s what I think:

Regarding the “Low Credit Card Penetration Argument”

India as a market has a low credit card penetration and there are cultural reasons behind this. Traditional a person borrowing money on credit as viewed as a high-risk/not-so-reliable individual and people usually charged high rates of interest. This obviously lead to people relying on savings to buy their stuff. Naturally, credit card is still being viewed with the same mindset, although it is rapidly changing it is going to take some time.

Regarding “Offline Maps and Navigation in India”

MapMyIndia was perhaps one of the first navigation and mapping solutions provider in India. I hear that they have been doing quite well financially. But the Indian market is yet to fully embrace navigation applications as solution, we still like “the human interaction” to get directions. This mindset is changing as well.

Over the past four years, Sygic has witnessed revenue growth of nearly 250%, and we feel that by continuing to invest development resources in key geographies like India, and maintaining a customer focused strategy, we will be able to extend our leadership position globally.”

MapMyIndia is really a good example in this regard, the company has been generating a lot of revenue from other sources than direct customers. Sygic happens to be one of their clients and I remember that many logistics companies in India use their maps for their planning. India is a really big market for navigation but more effort is required to understand the mentality of Indian users. Over 150 million apps were downloaded in Google Play Store India last year but only 0.5% of them were paid apps. The mindset in India is still quite conservative when it comes to adoption of apps for a fee. Besides one of the biggest reasons why navigation apps have not been entirely successful is due to the quality of the maps. Most of the maps available at the moment cannot navigate you to any nook and corner of the city in India as the address system is really complicated and complex. Although companies like MapMyIndia, Google and Sygic have done a really great job of delivering high quality and detailed maps for India, a lot more needs to be done before the “High Expectation Oriented Market” like India starts downloading navigation apps for a fee.

What you think about this development?

P.S: If you are a navigation user in India, this is a really good deal for you 🙂

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