What information can be mapped?
People are familiar with graphs, which illustrate mathematical or statistical data. The interaction designer and information architect Manuel Lima is focusing on the visualisation of information that can be geographic or non-spatial. In the latter case he proofs that actually any kind of information can be mapped and become ‘spatial’. Illustrating information generally helps the observer to understand the content as we automatically organise what we see – e.g. the viewer perceives clusters, distances, shapes, etc.
Manuel Lima is founder of the project visual complexity – a visual exploration on mapping complex information. It comprises more than 700 single works that aim to visualise information assigned to different categories ranging from biology to music. Some of the works as for example transport networks represent classical ways of mapping, while other projects visualise abstract data (Writing Without Words, Health Infoscape, etc.). At the bottom you find a selection of the projects. All projects have one further thing in common: they show that geography is art.
Manuel Lima: http://www.mslima.com/myhome.cfm
Visual Complexits: http://www.visualcomplexity.com/vc/
How To Use Google Street View For Marketing? Fiat vs. Volkswagen.
Old but funny, and worth reminding you the case. Fiat workers noticed a Street View car filming in their area – the Swedish city of Södertälje where also VW has a headquarters… so they jumped into a Fiat 500 and followed the Google Street View Car for 45 minutes… when they’ve realized they will pass the Volkswagen office they decided to make a joke:
And as a result the red Fiat 500 is the primary thing in the Street View image of Volkswagen’s Swedish HQ. To see it in Google yourself, just hit up Maps and paste in “Volkswagen Group Sverige AB, Sodertalje, Sweden.” Cool idea, isn’t it?