Location-Based Marketing

Location-Based Marketing

Pokémon Go launching in Japan with first sponsored locations

The Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. The game is currently available in over 30 countries,...

Foursquare + London 2012 Olympic Games = ???

Foursquare is trying to show the world that it's evolving. I've been recently writing about several new features for users and for businesses. Finally...

Unavoidable location-aware digital ads on car windows: Yay or Nay?

You cannot skip them. You cannot close them. You cannot avoid them. There’s simply no escaping a digital advertisement that is playing on the...

Snapchat partners with Foursquare to make location-based ads better

Yesterday Snapchat, the popular multimedia messaging app, filed for an IPO. For us the more interesting news is that at the same time the company...

Foursquare is getting facelifting this week

Location Based Social Network Foursquare will get a major facelifting of its app this week, according to 4sq tweets: May 30 tweet: ”Put on your...

Play Pokémon Go while enjoying your cup of coffee at Starbucks

Since the release of Pokémon Go, Niantic - the company behind it - is the undisputed leader of location-based gaming. Despite the drop of the hype,...

Foursquare Update – Finally Some Value To Business Owners.

Over last couple of months Foursquare was trying to reinvent itself. Although check-ins are still in the centre of the concept, 4sqr is trying...

You can now find King Kong’s Skull Island on Google Maps

Long awaited monster movie Kong: Skull Island hits theaters on March 10th, 2017. Universal Pictures and Legendary joined forces with Google Maps team to promote the...

Location-Based Ads in Oldschool Printed Magazines…

It's so simple but somehow I have never seen it before. Cafe Joe's - one of the biggest Israeli coffee chains has launched a...

Snapchat buys Placed to prove location advertising leads to sales

Snapchat’s parent company Snap has acquired location analytics firm Placed to show its advertisers how online advertising leads to offline store visits and purchases....
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Watch two cities face off in a massive GPS art challenge

Move over Mannequin. Take a hike single-finger selfie. There’s a new challenge in town and it is totally awesome! BuzzFeed & T-Mobile got two...

Alibaba invests in PlaceIQ – location-based targeting start-up

Alibaba the largest online commerce company in the world has invested in PlaceIQ. The companies did not disclose the value of the deal. PlaceIQ build its business based...

Where Are People Most Fluent in Emoji and What is Their Native Language?

In the 1870s L. L. Zamenhof created Esperanto in attempt to connect the world through a universal language. Little did he know that if he...

Location-based ads for mobile and desktop are starting to be more contextually aware

Mobile device usage continues to soar, and it now accounts for more than half of time spent on digital media. “Always on” consumers are...

Facebook will show ads based on stores you visited in person

If you had any doubt that there was a clear separation between your offline life and online activities, Facebook's latest announcement on offline conversions certainly...

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