Location-Based Marketing

Location-Based Marketing

Location Based Ads: What is the magic distance for success ?

Location-based ad campaigns have been THE thing doing the rounds in marketing. There have been numerous reports that have highlighted the power of location...

5 ways geolocation will change marketing in 2018

Advertisers have had the option to target search and social media ads based on geographic locations for some years now. But, when Pokémon Go...

Notify Nearby launches location-based coupon app for fashion lovers

The problem with most of the location-based coupon apps is that you get a lot of irrelevant notifications about stores you'd never enter. A...

Augmented Reality and Geospatial Technology

A few weeks ago, the world's largest mobile industry event "The Mobile World Congress" showcased some interesting technology and inspired spirited discussions regarding the...

Foursquare Website Adds Venue Search By Price, Hours, And Check-ins

For sometime already Foursquare is slowly moving from check-in service to local-social discovery tool becoming more and more similar to Yelp. On Friday 4sq...

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

Lastest Foursquare Updates Makes It Better For Business And For Users

After recent financial problems Foursquare is trying to make some more changes to make the service more business friendly and more user friendly. With hole bunch...

Foursquare launched Pinpoint – new location-based ad targeting platfrom

Couple of years ago Foursquare was a regular location-sharing app… But it find it’s way to the top. Check-ins and badges... it really worked....

Foursquare Testing Paid Ads For Small Businesses in NY

Foursquare is finally making one huge step forward to monetize their business. Last year 4-year-old start-up which employs over 200 people had just $2...

You can now find King Kong’s Skull Island on Google Maps

Long awaited monster movie Kong: Skull Island hits theaters on March 10th, 2017. Universal Pictures and Legendary joined forces with Google Maps team to promote the...

Thinknear launches a dedicated location-based advertising tool for politicians

Thinknear - the Telenav owned location-based ad network might have found an interesting niche. The company have just launched a new platform that aims...

Foursquare Rolls Out Ads Platform For Small Businesses

This week Foursquare announced another huge step forward to monetize it's location-based business. Last year, the start-up which employs around 160 people had just...

With this new service Facebook is finally making location-based ads useful

Social media marketing is a part of a marketing mix of almost every company. It's a great channel to reach out to your audience,...

Location-based ads for mobile and desktop are starting to be more contextually aware

Mobile device usage continues to soar, and it now accounts for more than half of time spent on digital media. “Always on” consumers are...

Location-Based Campaign to Hijack Customers From Competition

Definitely one of the best location-based marketing campaigns of 2012. Guatemalan shoe store Meat Pack launched an app called 'Hijack' to pinch customers from...

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