Location-Based Marketing

Location-Based Marketing

Cool Geo-visualisation of Tweeting Culture across the Major African Cities.

The tweet Maps below produced by Mark Graham and his team from Oxford Internet Institute could throw a lot of insights about the use of online...

Foursquare Website Adds Venue Search By Price, Hours, And Check-ins

For sometime already Foursquare is slowly moving from check-in service to local-social discovery tool becoming more and more similar to Yelp. On Friday 4sq...

Foursquare Android and iPhone Apps Get New Filters

After last week's update to the web version Foursquare released an update of its iPhone and Android apps. The location-based social network added what it's calling...

Interview with Alex Polyakov – Co-Founder of Locomizer – start-up which believes that our...

Recently, I had a pleasure to talk to guys from Locomizer - UK-based start-up which believes it will make many based on a simple...

Google brings local ads from mobile to desktop

Over the last few years mobile ads has became one of the most important piece of the advertising maze. And there is a very...

Twitter Improves Location-Based Targeting For Advertisers

The fact that Twitter has big problems to monetize their service is not a secret. It's actually a big surprise that they started to...

Locomizer – location-based ad targeting start-up launches products for geo-behavioural profiling

Locomizer is a London-based start-up which entered a difficult business of location-based ad targeting. We talked with Alex Polyakov - the founder of the...

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

Foursquare Shows Completely Fresh Approach And It Directly Competes With Yelp

Last week Foursquare launched some new features making a better use of billions of checkins collected over the years. It shows you a list...

Pokémon Go launching in Japan with first sponsored locations

The Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. The game is currently available in over 30 countries,...

Foursquare + London 2012 Olympic Games = ???

Foursquare is trying to show the world that it's evolving. I've been recently writing about several new features for users and for businesses. Finally...

Unavoidable location-aware digital ads on car windows: Yay or Nay?

You cannot skip them. You cannot close them. You cannot avoid them. There’s simply no escaping a digital advertisement that is playing on the...

Snapchat partners with Foursquare to make location-based ads better

Yesterday Snapchat, the popular multimedia messaging app, filed for an IPO. For us the more interesting news is that at the same time the company...

Foursquare is getting facelifting this week

Location Based Social Network Foursquare will get a major facelifting of its app this week, according to 4sq tweets: May 30 tweet: ”Put on your...

Play Pokémon Go while enjoying your cup of coffee at Starbucks

Since the release of Pokémon Go, Niantic - the company behind it - is the undisputed leader of location-based gaming. Despite the drop of the hype,...

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