Niantic Inc, the creator of moble augmented reality (AR) games such as Pokémon GO and Ingress Prime, has raised $245 million in their Series C financing with a valuation of $4 billion.
The investors are eager to support building the future of AR, “initially as it delivers the magic of AR through highly popular games, but ultimately by delivering an operating system for applications that unite the digital world with the physical world,” said IVP’s Sandy Miller. With Pokémon GO continuously releasing new features and having over 100 million downloads on the Google Play store alone, it is one of the most profitable gaming companies as well.
With this new capital Niantic will no doubt be using some to ensure the success of the upcoming game, Harry Potter: Wizards Unite, which is expected to release later this year. They also recently put out $1 million up for grabs in the Niantic Beyond Reality Developer Contest
What an exciting time, and an operating system to unite the digital and physical world is certainly something to keep an eye on!
Do you play any of Niantic’s games yourself, and what do you think about this new development? Let us know in the comments.