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East African Geo Start-Ups Creating Awesome Location-Based Solutions

As the rate of mobile phone usage grows exponentially in Africa, some smart folks in East Africa are awesomely leveraging the situation to  empower...

Location-Based Marketing – Definitions

copyrights:Aleksander Buczkowski 2011-2012 To discuss the term Location-Based Marketing it is necessary to fully understand it’s two components: ‘location-based’ and ‘marketing’. ‘Location-based’ part refers of...

Location-Based Marketing – Location-Based Social Media

copyrights:Aleksander Buczkowski 2011-2012 Social Media is a “group of Internet-based applications built on the ideological and technological foundations of Web 2.0, and that allow the...

Location-Based Social Networks Catalog

http://bdnooz.com/lbsn-location-based-social-networking-links/#axzz1xPCv2jHu http://www.crn.com/slide-shows/networking/208802663/8-cool-location-based-social-networks.htm?pgno=1   Foursquare Foursquare makes the real world easier to use. We build tools that help you keep up with friends, discover what’s nearby, save money and...

Location-Based Gaming

Traditional open-air (location-based) games like Hide-and-seek or Capture the flag brought hours of fun to many of us when we were kids. Then consoles and computer...

To pay or not to pay – Google Maps dilemma

Back in 2010 when we were playing with friends doing some mapping mash-ups, I've asked one of them "Why are you using Open Street...

Types of Location Based Marketing

Marketers have many choices to location enable a campaign based on campaign objectives. In most of the cases Location Based Marketing campaigns are leveraging...

New Pew Report – 28% of American adults use mobile and social location-based services.

According to the report published by Pwe Research Center on the 6th of September 2011 28% of American adults use mobile and social location-based...

Geotoko – managing multiple location-based marketing campaigns.

Geotoko is a location based marketing platform using services like Foursquare, Gowalla, Facebook places, Yelp or Twitter to allow brands, business and agencies to create their...

What can we learn from LBS market forecasts?

This year I've seen release of several LBS market reports and forecasts: - Berg Insight - Pyramid Research - Strategy Analytics - IE Market Research Corporation - ABI Research and other... of...
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