Probably the first thing that came to your mind when you read this title ” Now, what is this all about?”. Well thats precisely what caught my attention when I heard about this Location Based Marketing App from Pakistan.
Here’s the thing – You earn your Punches (special discounts/loyalty bonuses) and redeem them for sweet Kicks (rewards)! Nice! The latest Location Based App from Pakistan that making waves with more than 500+ partner venues and 40,000+ user downloads for Andriod and iOS.
All this in a country with limited 3G access and most of the partner venues are SMEs. Pretty awesome right! Thats Olaround for you. Actually you have to pronounce it “All round”, I guess.
Now the bigger question: Why does is it so popular?
Well, although Location Based Marketing and Apps are increasingly becoming common and ubiquitous in the developed world, the concept of using Apps for marketing is still catching up in the Developing world and in countries like Pakistan and rest of south asia traditionally customer loyalty has been established by over the counter discounts and bargaining. In that context, Olaround is a ground breaking app. To be able to get so many brands and small shop owners, restaurants and saloons to give Punches (Loyalty points/Bonuses) that can be redeemed for Kicks (rewards) in itself is a feat worth acclaim.
Plus, it has all the necessary ingredients for a good Location Based App – It gives you every information required the address incl driving directions, lets you see where your friends are “Kicking” and “Punching” even view product lists for the shop!
Most importantly, it has achieved a fine balance with Gamification concepts. Whats Gamification? Well in a simple way, Gamification is application of game elements i.e. things like points, rewards, leader boards and stuff in non game concepts like Business, real life and so on. Actually, you will find a lot of “Gamification” in most of the Location Based Apps around us. I am sure Prof. Kevin Werbach would be a happy man today! P.S: I took a course on gamification and boy, am I happy to put it to use or what 😉 So in that sense Olaround gives you a feel of playing a game and getting “real” rewards for it.
The reviews have been good and they are topping charts in Google Play and iTunes.
Overall a cool app for getting to know nice “Kicks” in your locality in Pakistan. So go Olaround with Pakistan’s first location based loyalty app!
Olaround is available for download for Andriod and iOS!