Nokia – to be or not to be? Solution: Location!!!
Two days ago there was thrilling news announced – Nokia is planning to cut 10,000 jobs to return to profitability level. The cuts are part of a plan to significantly reduce operating costs and sharpen the strategy. The Finnish company has had a rough ride in recent years. Although Lumia and partnership with Microsoft is starting to bring some results Nokia is too big and too slow.
Location-Based Services – bright future
Although they are cutting costs apparently everywhere, there two areas where Nokia is still investing – Lumia and Location-Based Services!!! This is a great news for everyone passionate about geospatial tech stuff. Why? First of all because Nokia owns Navteq – one of the world biggest mapping data and solutions provider. Secondly because partnership with Microsoft gives Nokia access to great potential and tradition of leading World programmers. I know that it’s a big simplification but it’s truth.
Nokia Location Platform
The big recent indicator that Nokia wants to go deeply into location business was launching Nokia’s Location Platform that effectively is a location API that consists of a suite of client- and server-side programming interfaces that allow to develop interactive applications with maps and map-related services.
We hope to see the first effects soon.