Nokia HERE Removes It’s iOS App From Apple’s AppStore

0

Nokia Here Geoawesomeness

In November 2012, just after Apple launched it’s terrible mapping service, Nokia entered to AppStore it’s navigation App for iOS. In terms of User Experience it was never even close to Google Maps and Apple Maps but from the perspective of map data quality it was one of the best options. Two weeks ago Nokia has quietly removed Here from AppStore with just a short comment:

We have made the decision to remove our HERE Maps app from the Apple App Store because recent changes to iOS 7 harm the user experience. iPhone users can continue to use the mobile web version of HERE Maps under m.here.com., offering them core location needs, such as search, routing, orientation, transit information and more, all completely free of charge.

SO WHAT IT IS ALL ABOUT?

As you might have realised iOS7 was just good excuse. Of course developers world wide are not happy with the fact that they have to invest in updating the design of their apps but I’m quite sure that Nokia could afford that.  But the truth is that Nokia didn’t update the app from the beginning. At the time of its departure, Nokia’s app had received nearly 1,500 user reviews, with an average of just 2.5 out of 5 stars. Many users complained about bugs and confusing experience.

The answer seems to be quite simple. In October 2012 after the introduction of Apple Maps, Google’s app has been blocked for iOS and Mountain View giant claimed it will not launch a new iOS6 app. In November after the large wave of criticism concerning new native iPhone map app Nokia wanted to use the opportunity to win a market share and launched the  HERE app for iPhone. But in December 2012 there were first leaks that Google is actually working on a new iOS map app… At the same time Nokia was becoming closer with Microsoft…

We can only imagine that with the perspective of Google Maps re-entering iOS, Nokia’s management decided to reallocate resources to create a unique user experience for Windows Phone rather than to fully enter Google-Apple mapping war with no real chances. And it was right thing to do as location-based services are now one of the biggest advantages of Nokia’s Windows Phones.

The only question is whether blaming iOS7 was the best excuse Nokia could think of…?

Aleks Buczkowski
I'm a professional always thinking outside the box and a self-confessed gadget addict. As a son of a professor of cartography I was surrounded by maps all my life and as a result spatial way of thinking and seeing reality is naturally embedded in who I am.