Nokia might be struggling to retain its mobile phone market against its American and Korean rivals but they sure are making the right moves in the spatial industry. Only yesterday, I wrote about their LivingCities project where they had collaborated with CartoDB to visualize traffic information in different metros across the world in a really cool manner. Today I come to understand that they had only a day ago announced a partnership with ESRI. ESRI is not only the biggest family owned enterprise in the software industry but they are one of the leaders in the GIS market, challenged only by the likes of Intergraph (which makes this deal even better for Nokia).
What it means for Nokia?
It definitely provides Nokia the opportunity to take their HERE solution to the 3 million plus customers and clients of ESRI, more than half of whom would be big governmental agencies. It allows Nokia to explore more revenue streams by taking its propriety data/information beyond the boundaries of its own products. HERE is still a loss making division in Nokia and hopefully such deals will help it turn “green”.
What’s in it for ESRI?
In my opinion this deal signifies ESRI’s plan of taking its platform to an even wider audience. Perhaps targeting the enterprise solutions of Intergraph’s Geospatial department. ESRI for Office, ESRI’s recent acquisitions of Geofeedia, Geoloqi are all indications of the shift in thought process inside the GIS powerhouse. They are targeting the location based market and this partnership will allow them to market their solutions to the likes of FedEx, DHL, Traffic agencies – portraying the products as the complete package! Clearly a boost for their Transportation Analytics extension.
The deal is significant as it signifies a requirement: it’s no longer sufficient just to have the data or the products, integration is the key and how good the data and product seamlessly work as a solution will matter the most.