Location-Based Ads in Oldschool Printed Magazines…

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It’s so simple but somehow I have never seen it before. Cafe Joe’s – one of the biggest Israeli coffee chains has launched a new campaign. It uses old-school printed ad and old-school QR-code but in a little bit different way – Location-Based way. When you read a printed magazine, by scanning a QR code you get the directions to the nearest Cafe Joe’s branch, where you can enjoy a free cup of coffee.

Nothing new… but everybody likes free coffee:).

Check out the video:

source:  Ads Of The World

 

Aleks Buczkowski
I'm a professional always thinking outside the box and a self-confessed gadget addict. As a son of a professor of cartography I was surrounded by maps all my life and as a result spatial way of thinking and seeing reality is naturally embedded in who I am.