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Location-Based Ads in Oldschool Printed Magazines…

It’s so simple but somehow I have never seen it before. Cafe Joe’s – one of the biggest Israeli coffee chains has launched a new campaign. It uses old-school printed ad and old-school QR-code but in a little bit different way – Location-Based way. When you read a printed magazine, by scanning a QR code you get the directions to the nearest Cafe Joe’s branch, where you can enjoy a free cup of coffee.

Nothing new… but everybody likes free coffee:).

Check out the video:

source:  Ads Of The World


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Battery-friendly positioning for your smartphone – finally possible with Skyhook SDK

Everybody loves Location-Based Services (well… at least those who are reading this particular blog) but there always have been problem with  persistent background location tracking… the battery. It usually needs 3-5h of using GPS and the battery is dead. Now, according to Skyhook it has changed. Skyhook was one of the first companies offering WiFi positioning technology as well as data. It was launched long before the era of smartphones in 2003 but it seems that this are the times when finally we can use this technology.

Skyhook’s SKD for android, allows developers to grab location data every 30 seconds with accuracy down to 10-20 meters. Probably the accuracy can be reached at this level in the cities where the are plenty of wireless internet routers but Skyhook doesn’t say how the technology actually works. What we know is that it’s available for developers right away and that it offers location tracking for users in air-planes. Yes in air-planes. That might give rise to some virtual pilot apps that let people know what they’re flying over and nearby points of interest.

Let’s wait until developer will start playing around with new SDK.

source: Skyhood Wireless, Gigaom, Engadget

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