It’s so simple but somehow I have never seen it before. Cafe Joe’s – one of the biggest Israeli coffee chains has launched a new campaign. It uses old-school printed ad and old-school QR-code but in a little bit different way – Location-Based way. When you read a printed magazine, by scanning a QR code you get the directions to the nearest Cafe Joe’s branch, where you can enjoy a free cup of coffee.
Nothing new… but everybody likes free coffee:).
Check out the video:
source: Ads Of The World