Let’s “Hoppr”: Location Based Service On Any Mobile Device In India!


Everyone’s “Hoppr” (read Hopping) around these days in India.

Hoppr is a mobile device-agnostic location based service developed by a India based company – Y2CF Digital Media Pvt Ltd in partnership with Bharti Softbank. Launched in 2012 and 10 months later, we have 85 Million Check-ins and 4 Million registered monthly users. Not bad for a location based service provider in India. What say?

They claim to be the only device-agnostic and location-based check-in service that enables users to explore rewards and offers available with brands and merchants in their vicinity.

Hoppr is a location based service that allows users to check in and discover places using multiple mediums like SMS, USSD( Its a protocol used by the GSM service provider’s computers to communicate with the mobile device) and Android apps. Hoppr allows merchants to interact with these users by offering them rewards or specials which makes things interesting 😉 Mobile Marketing is HERE!!

To get started one has to sms HOP to 56660 (one-time registration). From then on just SMS your location/place to Hoppr and then be prepared for an embargo of deals from the merchant 😉 But Seriously, it’s a big respite for the non-smartphone users to be able to utilize the power of location based services without using GPS which incidentally Hoppr  claims makes it the world’s first such service (P.S: I am not too sure about that. Remember the Election reporting service for Kenya? Maybe there’s more) But surely it has been one of the first and its biggest USP has to be the USSD service (Tie-up with Telecos) which enables them to accurately pin-point the location of the sender/mobile device using the Mobile Tower triangulation technique. One can of course use the Android App and GPS to do the same.


Given its uniqueness, multiple platforms to Check-in and service partnerships with 7 of the country’s leading telcos, Hoppr is  accessible to 95%+ Indian mobile population.

Hoppr is available only in India and they are looking to take on the likes of FourSquare and the lot. Good luck to them.

Lets Hoppr, say we 😉 Take a look here

I am one of those passionate "Geo-geeks" and "Geo-people" who is just too excited about everything Geo and Management. Location information and spatial technologies are just too big to take a back seat and watch them revolutionize the world. Always curious and looking for ways to innovate, I guess that it comes naturally by the gene pool I inherited from an engineer Mom and a researcher Dad.


  1. The approach taken by Hoppr is quite interesting. Reaching 95% of the indian population is definitely a great achievement! And increasing foot traffic to brick and mortar stores using mobile marketing is a huge step for offline retailers. At Geomoby Pty Ltd, our approach is to push further the user experience and give retailers a new tool to engage with their customers in real time. We believe that real-time targeted offers is the way to go and our technology help retailers to drive increased loyalty and foot traffic by sending very personalised notifications to their users exactly where and when they are useful to them.
    Getting accurate location in real time without draining battery was a challenge but we did it. I’d love to hear what you think about our approach!


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