The recent TNS research suggests that about 9% of South Africans use LBS services and about 53% will be keen to be tracked by LBS services in the future.
Coming from one of the developing nations of the world, this proves that people are beginning to mellow down on location privacy issues and are becoming more comfortable about receiving the tracking services of LBS. This is a good indication that LBS services are going to boom within the next few years.
I had a hunch that the noise about location privacy would soon subside and people would totally embrace the advantages of LBS and would always need their location information and those of their friends from LBS at every moment.
When online banking and payment started, folks had cold feet. Right now, confidence has been built on the security of online banking and payments. Same would be the case in location privacy. In no distant time, especially as our cities and vehicles get smarter, people would want their vehicles to automatically know where they are and where they are going to be next at every epoch in time.
Folks would want their vehicles to automatically know, for example, if there is a traffic jam ahead the road and which is the best route to take to avoid the traffic. Stuff like this is possible when every smart grid is enabled and when LBS solutions are able to create a connection between smart cities, smart phones, smart vehicles and so on.