Lastest Foursquare Updates Makes It Better For Business And For Users
After recent financial problems Foursquare is trying to make some more changes to make the service more business friendly and more user friendly. With hole bunch of updates over last few months 4SQ hopes to finally monetize their 25mln users social network. It’s hard to believe but in 2012 Foursquare generated only $2 mln revenues (revenues, not profit!), which in case of such big organization means that for last several years they’ve been living out of investors. Ok but let’s get back to the topic.
Something for business
Recently Foursquare has announced an update that will be certainly something cool for business – 4SQ events. Users can already check in to concerts, movies, sporting events but now venue owners will be able create special events in their locations. With this update users will be able to check-in not only to a particular venue to particular activity (‘event’) at the venue. This is a pretty huge step toward helping users not only to find new places to go but also to tell friends about why they go there… Pretty cool.
From the other hand Foursquare will gain yet another important data source about user motivations instead of pure location data which is probably the most important from marketing targeting point of view.
And something for iOS users
There are as well some small changes to iOS app version. The refresh provides a number of rather cosmetic improvements, including a tighter check-in screen that omits addresses in favor of a map view of your surroundings (and seems to forget that users have that elongated iPhone 5 screen nowadays). The other change gives new stuff – info about recently opened businesses, which goes along with new Foursquare strategy to go from pure check-in service to discovery and recommendation engine. This is actually pretty cool when you like to find some new places in areas which you already new well.
source: The Next Web
Google Maps Coming Back To iOS
Good news for all those who hated Apple Maps or didn’t update your iPhones and iPads to iOS6 to avoid them. Our mapping misery is over – Google Maps App is coming back to iOS!!! It comes with all of the features you’d expect: turn-by-turn voice-guided driving directions, transit and walking directions, 2D and 3D maps, Street View and aerial imagery, Indoor and outdoor Street View data is included as well. If you don’t see Google Maps in the App Store now (like me), wait a bit—Google says it’s rolling out across the globe right now.
First reviews say that the iOS maps experience with Google Maps is not as good as on Android, but for the 1.0 version of the new app its good enough to ditch AMD (Apple Mapping Disaster).
Alongside the newly designed Google Maps for iPhone, Google also announced the Google Maps SDK for iOS. Senior Product Manager on Google Maps, Andrew Fost, wrote about it on the Google Geo Developers blog:
The SDK features vector-based maps that load quickly, allowing users to easily navigate 2D and 3D views, rotating and tilting the map with simple gestures inside your app. Developers can also change the Google maps view to include information such as traffic conditions, and control camera positions in 3D. Access to API keys is being progressively rolled out to developers who register interest.
I guess that bumpy road of Apple Maps is for now over. I don’t thing that any one at least outside US will stay with iOS6 native app.