Senior Manager of Marketing Operations

Added: April 9, 2024
About DroneDeploy

Build with certainty, operate with confidence. That’s why thousands of construction, oil and gas, and renewable energy companies use DroneDeploy on a daily basis. We help them automate reality capture using drones, robots, and 360 cameras – combining this data in one platform for AI-powered analysis. From aerial and ground views of construction progress to automated gauge readings and methane leak detection, DroneDeploy is shaping the future of reality capture.

At DroneDeploy, we thrive in a remote-first culture, powered by innovation. Growth is limitless, and employee contributions matter. With accolades as a Best Place to Work in the SF Bay Area and a spot on America’s Best Startups list, our team is dynamic, purpose-driven, and dedicated to delivering top-tier reality capture software. We cultivate an environment of opportunity. Our dynamic growth is fueled by the diverse range of ideas nurtured by our team. This is why our commitment to internal advancement is profound. A multitude of paths for professional and personal development are available, where flexible schedules, family-friendly benefits, and remote work options propel our team's journey.

Role Overview:

DroneDeploy’s business and product suite continues to grow rapidly and we are looking for a seasoned, customer focused Sr. Mgr of Marketing Operations to join our fast-growing team! This role will tap into your analytical and problem solving skills as well as your systems, processes and people leadership ability. As a successful candidate, you will play a key role in ensuring that we are deploying the most cutting edge marketing functionality, successfully measuring and influencing future investment & development and coordinating across a spectrum of GTM contributors and leaders. You will work with executives and sales leaders as well as cross-functionally with marketing and product owners to identify, configure, and deploy new business processes and associated technology.

Work Environment

Work Model: 100% remote position. Able to work proficiently from home.

Work Hours: Generally Monday - Friday, 9am - 5pm, in either PST, MT, CST or EST

Work Travel: Available to travel domestically a few times per year for client engagements, training sessions, and company events.

Job Responsibilities:

Marketing Strategy and Leadership: Define the Marketing Operations vision and strategy.

  • Develop and manage a comprehensive marketing operations roadmap, coordinating closely with Product Marketing and DemandGen teams to plan and execute campaigns, and fine-tune the customer journey in line with product changes.
  • Cultivate a culture of innovation and experimentation across marketing teams, spearheading the adoption of cutting-edge marketing solutions and technologies to enhance channel strategies.
  • Lead the assessment and implementation of new marketing technologies, ensuring their alignment with business goals and maximizing ROI through strategic investments.
  • Leverage demographic, firmographic, behavioral, and intent data to inform campaign prioritization and strategy, supporting ABM efforts through list curation, tiering, and technology enablement.
  • Enhance website visitor experience through personalized pathing, minimizing clicks and redundant data entry, and integrating AI for content customization and operational efficiency.
  • Develop and oversee the strategy and roadmap for MOPs systems, focusing on architecture improvement and new technology integration.

Analytics: Implement data-driven decision-making processes across the marketing department

  • Ensure funnel data is analyzable by key dimensions as defined in partnership with Marketing leadership
  • Optimize lead scoring and qualification processes
  • Collaborate with sales to improve lead handoff processes
  • Implement A/B testing and experimentation strategies for funnel optimization
  • Identify cost-saving opportunities and optimize marketing spend
  • Analyze TOFU conversions to regularly advise and improve data enrichment, routing and marketing campaign assignments
  • Build systems to audit lead routing and change management deployments to ensure data completeness and accuracy

Process management: Establishing standard best practices across marketing operations

  • In-depth knowledge of Marketo for executing marketing campaigns, lead scoring, email marketing, and automation workflows.
  • Expertise in creating, managing, and optimizing web forms within Marketo to capture leads, including understanding of form design principles, A/B testing, and conversion rate optimization.
  • Standardize webform design and functionality across inbound, partner, and customer referral programs, ensuring data enrichment and accurate lead routing for high-importance leads.
  • Implement modern reporting methods and audit systems to track and enrich inbound data effectively, including modernizing the email intake process with Jira forms.
  • Define and enforce Service Level Agreements (SLAs) for campaign builds, form changes, and marketing requests, ensuring timely and efficient execution.
  • Streamline website navigation to minimize clicks and avoid dead ends, keeping content up-to-date and reflective of current marketing initiatives.
  • Support the customer journey through strategic system enhancements and effective deployment, including optimizing website chatbot interactions and sustaining a strong partner and customer referral program.

Job Requirements:

  • Marketing Expertise: A deep understanding of marketing operations, with 4+ years of experience in a similar role.
  • Technical Proficiency: Proficiency with Sales & Marketing technology tools, including Marketo and Salesforce, and the ability to evaluate and implement new tools as needed.
  • Data-driven mindset: Strong analytical and data-driven decision-making skills, with experience in marketing analytics and reporting.
  • Budget Management: Demonstrated ability to manage and optimize marketing budgets effectively.
  • Team Leadership: Proven experience in building and leading high-performing teams, fostering a collaborative and growth-oriented culture.
  • Communication Skills: Excellent communication and interpersonal skills to collaborate with cross-functional teams and present insights effectively.
  • Strategic Thinker: A strategic mindset to align marketing operations with the broader company goals.
  • Process Optimization: Strong process optimization skills with a focus on efficiency and data integrity.
  • Continuous Learning: Willingness to stay updated with the latest marketing technology trends and best practices.
  • Bachelor's Degree: A bachelor's degree in marketing, business, or a related field is typically required
  • Adaptability: Ability to adapt to a fast-paced and evolving environment.
  • Professional Certifications: Marketo certification

Employee Offerings & Benefits include:

(may vary by location)

Innovative company culture

Drone pilot certification

Flexible work schedules

Flexible work location

Family paid leave

Paid healthcare for employees

Professional development & career advancements

Wellbeing activities (live & on-demand)

Flexible paid time off

Employee referral bonus

Commuter savings

DroneDeploy is an equal opportunity employer.

All DroneDeploy employees are responsible for assisting in protecting the company and customer data by following information security policies and procedures.

Please refer to our Recruitment Privacy Notice for information about privacy during the recruiting process.