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Position

Product Marketing Lead

Company
Company
The Weather Company
Place
New York, NY
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Added: April 5, 2024
About The Weather Company

The Weather Company is the world’s leading weather provider, helping people and businesses make more informed decisions and take action in the face of weather. Together with advanced technology and AI, The Weather Company’s high-volume weather data, insights, advertising, and media solutions across the open web help people, businesses, and brands around the world prepare for and harness the power of weather in a scalable, privacy-forward way. The world’s most accurate forecaster globally, the company reaches hundreds of enterprise clients and more than 360 million monthly active users via its digital properties from The Weather Channel (weather.com) and Weather Underground (wunderground.com).

Job Brief

The Weather Company is looking for a Product Marketing Lead for our new enterprise offering, The Weather Engine ™ - built primarily for the CTO, CIO offices to optimize enterprise level operations with weather data, insights and intelligence. At The Weather Company, we believe Product Marketing is the glue that binds our product strategy to the tactics that we need to drive success in sales and marketing and accelerate product revenue growth.

The ideal candidate should be a strong individual contributor experienced with full 360 marketing skills from driving brand awareness to executing performance marketing. Additionally, they should have extensive experience in Saas/enterprise marketing & sales; a proven track record of successfully developing and executing product marketing strategies; a deep understanding of the enterprise players and buying process; and can translate our offering into customer-first value propositions that differentiate our offering in market.

The Impact You'll Make

  • Lead macro-level positioning in terms of how The Weather Engine ™ is revolutionizing business process optimization, as well as more focused positioning of The Weather Engine ™ product differentiation. Build product GTM plan, messaging and value propositions for existing/future enterprise data and insights features, leveraging a deep understanding of capabilities, customer needs, competitive environment, the longer sales cycle and more complex decision making process
  • Own the strategy and development of messaging and core marketing assets including thought leadership, videos, blogs and sales collateral. All focused on growth and expansion of current clients and reaching new potential clients
  • Develop and execute integrated marketing campaigns and market launches of select verticals and offerings
  • Collaborate with the larger marketing team which includes product managers, campaign manager, content specialist, digital strategist, external comms/pr and event marketers to achieve business goals
  • Enable multiple internal sales teams and external channel partners with product training, GTM playbooks, battle cards, and sales collateral that help generate demand
  • Be and represent the voice of the customer and their challenges/needs to determine features and future iterations of the product. Serve as the Marketing lead for Product focused Steering Committee responsible for setting future agenda and roadmap for The Weather Engine ™
  • Analyze marketing results and ROI to learn, iterate and optimize marketing strategy and execution

What You've Accomplished

  • 10 years of experience with Product Marketing, Enterprise Marketing and/or Product Development
  • Proven experience with determining product-market fit, assessing competitive landscape and mastering the GTM strategy, including an affinity for sales enablement
  • Familiarity working with Independent Software Vendors (ISV)/Enablers, System Integrators (SI) and other channel partners is required. Experience with SaaS/Cloud based products and related business models
  • Expert and skilled story-teller; crafts product/feature positioning statements and messaging systems based on target audiences and insights.
  • Ability to lead and communicate cross-functionally with sales, product management, leadership, data-science, PR, marketing and other departments
  • Ability to execute effectively against multiple projects and deadlines and an ability to take initiative, influence w/out authority, anticipate needs and exercise independent and sound judgment
  • Technical acumen, detailed industry knowledge and understanding of Events/Conferences focused on the CIO and CTO buyer
  • Excellent writing and creative presentation skill, project management skills
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