Partner Marketing Specialist

HERE Technologies
Eindhoven, The Netherlands/Remote
Added: March 7, 2024
What's the role?

The HERE Partner Program, following the Partner Journey, is designed for Partners to be Recruited, Onboarded, Activated, and Enabled by HERE.

This role is integral to the Activation segment, collaborating with Partners on joint marketing initiatives such as co-branded campaigns, events, webinars, and content creation. You ensure a consistent brand representation and align marketing efforts with mutual goals. Communication with Partners and Partner Account Managers is key through newsletters, webinars, or updates on the Partner Portal, ensuring Partners are informed and engaged.

  • Drive the Partner activation strategy, advising Partners on co-marketing efforts, and providing insights into HERE marketing campaign methods.
  • Create and update the co-marketing campaigns and templates in the Marketing Portal. Support Partner Activation events and Partner Awards, collaborating with regional marketing teams for execution.
  • Manage and promote the Marketing Incentive Program, recommending its use to eligible Partners as part of the planning process.
  • Train and advise internal and external stakeholders on co-marketing tactics available through the Marketing Incentive Program, Portal functionalities, and program incentives.
  • Track and report on Partner co-marketing activities resulting from the Marketing Incentive, ROI, lead generation, and overall activities, with an emphasis on defining and automating this process.
  • Own the Partner Portal (front- and backend) and act as the main admin and point of contact, enhancing functionalities and working with our supplier to keep it up to date.
  • Coordinate with marketing and content creation functions to regularly update content and collateral.
  • Plan and create internal and external Partner communication.

Who are you?

To be successful in this role, you possess the following skills, abilities, and experience:

  • (Master) degree in Business, Marketing, or a similar field.
  • up to 5 years of meaningful experience in channel marketing and/or partner sales support.
  • Strong written and verbal communication skills with a customer-focused professional attitude.
  • Strong project management and presentation skills.
  • Advanced Salesforce, Office, and Zift skills are required; knowledge of tools such as Marketo, Workfront, Photoshop is a plus.
  • Comfortable working with (senior) internal and external stakeholders in a fast-paced business.
  • Passion for delivering results and building trust with senior leaders.
  • Ability to work independently, self-motivate, meet deadlines, and prioritize workload.

What do we offer?

Our culture is founded on openness, teamwork and honesty, with colleagues who are forward-thinking in their field, resilient and above all, strive for the best. One team, where everyone makes a difference and everyone is heard. We offer a very interesting compensation package always taking personal development and a healthy work-life balance in consideration.

HERE is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, age, gender identity, sexual orientation, marital status, parental status, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

As part of HERE Technologies employment process, candidates will be required to successfully complete a pre-employment screening process. This offer and any related claims are subject to the successful completion of a pre-employment screening. This will involve employment, education, and criminal verification if applicable. -

Who are we?

HERE Technologies is a location data and technology platform company. We empower our customers to achieve better outcomes – from helping a city manage its infrastructure or a business optimize its assets to guiding drivers to their destination safely.

At HERE we take it upon ourselves to be the change we wish to see. We create solutions that fuel innovation, provide opportunity and foster inclusion to improve people’s lives. If you are inspired by an open world and driven to create positive change, join us. Learn more about us on our YouTube Channel.