Marketing Platform Manager

Brisbane, Australia
Added: March 6, 2024
Our Mission to be Bold and Impactful

  • Join a close knit and friendly team!
  • Work with cutting edge technology!
  • Be part of a young Brisbane Tech company!

How you contribute

The Marketing Platforms Manager owns the digital systems underpinning the online presence of Emesent and help drive lead-generation and nurturing at a global scale through the selective application of technology. The role reports to the Global Head of Marketing and ensures our marketing technology is fit-for-purpose, delivering high return on investment by maximizing the effectiveness of our CMS and CRM systems.

Here’s what we need

  • For our websites:
  • Manage an annual roadmap of website activity, including content updates, site optimization, and designing visitor journeys that leverage our marketing automation system
  • Analyse website performance, including traffic volume, technical SEO, accessibility, etc. and maintain an ongoing program (calendar) of site improvement
  • Contribute to the design and planning of website functionality to drive growth in online awareness and lead-generation
  • Coordinate between internal and external teams to ensure smooth platform operations and the launch of new content, features, or workflows – minimising impacts on clients, visitors, and other stakeholders
  • Design and run testing to ensure online content is targeted and performs well against internal and industry benchmarks. Guide the website’s ‘look and feel’ by researching and implementing UX/UI best practice
  • Manage all technical aspects of the CMS.
  • Provide guidelines and educate relevant teams on how to publish content
  • Brief in agencies as required. Ensure projects are delivered as scoped and on time
  • For our marketing automation:
  • Plan and execute new content automation workflows in Hubspot that drive growth in qualified marketing leads (MQLs). Report on outcomes and implement tactics to improve conversion
  • Anaylze email responses and engagement levels to inform content and workflow changes that drive higher conversion rates
  • Manage integrations with and deployments of third-party applications and ensure cross-platform optimization
  • For Stakeholders:
  • Work with specialist brand and content contributors to implement designs in line with our brand and creative direction
  • Report to the Head of Marketing on site performance, visitor engagement metrics, project progress, project costs, and site roadmap planning
  • Provide input to digital marketing strategy
  • Establish effective operational relationships with internal/external providers involved with our website and server hosting. Communicate with relevant hosting providers on new feature roll outs and website launches – to ensure minimal impact to the business
  • Provide same-day response to internal support tickets for systems under management

How you’ll succeed

  • Enjoy collaborating with others to deliver on team and business success.
  • Exceed at applying digital technology to growing a business supporting its clients
  • Get excited by the prospect of increasing the volume of leads captured via our websites and enjoying experimenting with ways to nurture and convert them into the sales funnel
  • Excel at website CMS management (Wordpress) and site optimization planning.
  • Be the go-to expert for setting up marketing automation (Hubspot) workflows for nurture emails and forms
  • Deliver clear and meaningful website and marketing automation reporting
  • Love diving into analysis of search rankings and web performance and be excited by the chance to drive better results
  • Confidently manage agency relationships and responsibly manage budgets
  • Bring your experience of managing digital projects and implementation of SaaS systems such as e-Commerce, Live Chat, online events, or other digital channel capabilities, to this critical position
  • Own your role and the opportunities it offers to grow your expertise.

The added perks

  • Get a competitive remuneration package including superannuation
  • Participate in our employee share option scheme (Equity)
  • Work alongside a friendly and passionate team on cutting edge technology! - We know that our success and growth is a result of our motivated and inspiring teams
  • Take up our genuine learning and development opportunities
  • Settle into our great work environment and facilities
  • Chill out and enjoy our loaded kitchen facilities with games, snacks, drinks, fresh fruit and coffee machine provided
  • Take advantage of our office location in Milton - Enjoy the bustling cafes and tasty food options available!
  • Work in comfort with a casual dress code
  • Utilise our secure bike storage and shower facilities offered on-site
  • 1 full day of leave, each year for work anniversaries!

Who Are We?

Emesent has built a reputation as the key leader in automating data collection in challenging environments. Our award-winning technology, Hovermap, utilises innovative hardware, advanced algorithms and machine learning to automate collection and analysis of the physical world. Customers are able to acquire data in GPS-denied environments gaining insights that were not possible before. Our rapidly growing customer base are in the fields of mining, infrastructure and survey & mapping.

Starting from a humble vision in Brisbane, Australia, with deep connections to Australia's globally recognised CSIRO, Emesent has made an emerging name for itself across the Globe and is successfully becoming a world leader in this unique industry of autonomous technology!

At Emesent we pride ourselves on the way our people operate, we embrace diversity and equal opportunity, and are committed to building a team that represents a variety of backgrounds.

Our global talents are a cut above the rest who are at the top of their game, thriving in a collaborative environment. The work culture here is inclusive with the perfect balance of delivering results and pushing the boundaries all whilst having a little fun!