Marketing and Communications Lead

Edmonton, AB
Added: April 20, 2024

Come and join Silvacom as our Marketing & Communications Lead !

Position Type & Location

This full-time in-person position is based out of our head office in Edmonton .

Who we are

The Silvacom Group is a group of leading natural resource management companies that provide consulting, data and mapping, and software solutions to private and public sector organizations. We are an agile and growing company with plenty of opportunities for motivated individuals to own their roles and develop their careers.

We are one of the Canada’s Top 100 Small & Medium Employers and Alberta’s Top 80 Employers 2024. We like to work hard, play hard, and take care of our team with:

  • Company Bonus Program
  • Company-Sponsored RRSP Matching Plan after a year
  • Medical/vision/dental benefits
  • Flexible Spending Account (FSA)
  • Fresh snacks, Starbucks coffee and monthly staff lunches
  • FUNtastic team events like Escape Room, Awards Night, Kids Christmas Party, and Chili Cook Off to name a few.


Who you are

You are a creative thinker, who is analytical, result-driven and receptive to working with others’ ideas. You are a specialist in transforming business persona into a compelling narrative and effective marketing campaigns. You have an in-depth understanding of B2B and partnership marketing in the natural resource sectors such as forestry, mining, oil and gas, and utilities. You’re confident handling the technical sides of content production and delivery when you need to get your hands “dirty”.

What you will do

Reporting to VP, Growth, you will play a critical role in supporting Silvacom’s market growth.

You are responsible for leading marketing and communications projects and assisting our Business Development team as we seek new business opportunities and develop relationships with potential clients. You will be working with a diverse team of marketing professionals, proposal writers, resource analysts, graphic designers, and application developers to:

  • Lead the development and implementation of yearly marketing plans for several Silvacom Group brands.
  • Develop co-marketing relationships with technology vendors/partners.
  • Own all external and internal marketing and communications activities and campaigns, including but is not limited to:
  • Internal communications management
  • Social media account management
  • Award application management
  • Develop metrics and analytical dashboard in tracking marketing goals and progress.
  • Work closely with the business development team to identify new opportunities and create compelling content for growth and engagement.
  • Collaborate with other teams within the company to ensure consistency of messaging and branding across all channels.
  • Create and manage digital content, including website content, blogs, email campaigns, and videos.
  • Manage marketing budgets, and track and measure the effectiveness of marketing campaigns.
  • Develop marketing materials such as information sheets, postcards, corporate gifts, swags, etc.
  • Manage the company's public relations and CSR (Corporate Social Responsibility) activities, including developing press releases and news articles.
  • Act as the crisis communications leader.
  • Act as the CRM (HubSpot) owner for Silvacom Ltd.

What you bring

  • An undergraduate degree in marketing, communications, public relations, or a related field
  • Minimum of 5-8 years of experience in a marketing and communications specialist or leader role in a B2B context
  • Experience with digital marketing platforms and tools, including social media, email marketing, and website management
  • Excellent written and verbal communication skills, with experience writing press releases, blogs, or other marketing content
  • Experience working with a full tech deck:
  • * Internal platforms: Jostle/Slack
  • * CRM: Salesforce/HubSpot
  • * Lead generation: LinkedIn Sales Navigator/ZoomInfo
  • * Creativity: Adobe Creative Suite is an asset
  • * SEO tools is an asset
  • Ability to collaborate with cross-functional teams and build strong relationships with internal and external stakeholders
  • Ability to work independently and take ownership of projects from start to finish.
  • High attention to detail and commitment to quality
  • Ability to work under pressure and deliver within tight deadlines
  • Desire to be challenged and advance professionally, and foster team development.

Seem like a good fit?

Please apply with your resume and cover letter.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

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