Industry Marketing Manager - Insurance

Barangaroo, Australia
Added: April 26, 2024

Nearmap is unique. A global technology company with incredible people; a market-leader with energy and spirit. Nearmap was named as one of the world’s 10 Most Innovative Companies of 2020 by Fast Company magazine – and we are growing!

What we do

We provide easy, instant access to high-resolution aerial imagery, city-scale 3D content, AI datasets and integrated geospatial tools, with wide-scale coverage across the USA, Canada, Australia and New Zealand. At the core of it, we are a location content company, a visual analytics company, and a software as a service company. Innovation is weaved into our DNA.

Job Description

As part of the ANZ Marketing team, the Industry Marketing Manager will make a measurable difference by developing the end-to-end market strategy and plans that drive pipeline and revenue for the company. The mission of this individual is to foster valuable partnerships within the enterprise squads and align marketing plans to help them achieve territory targets. The Industry Marketing Manager is the marketing expert assigned to vertical markets, operating with a collaborative, agile, results-driven mindset.

If you join us on this exciting journey, you’ll love our inclusive values and share our ambition to become the source of truth that helps shape decisions for the liveable world.

What we are looking for:

The ideal candidate will be expected to be adept at the following:

  • Stand as the primary interface with internal teams to collaboratively achieve national and regional marketing objectives in the different markets.
  • Coordinate marketing strategies across multiple channels while testing messages, channels, and opportunities
  • Lead the development and execution of marketing programs from start to finish, driving collaboration with stakeholders under the right internal processes
  • Build strong aligned relationships with both the sales and product teams
  • Provide direction to internal and external creative resources to conceptualise, create and tactically execute localised campaigns
  • Manage marketing budgets and demonstrate fiscal responsibility when delivering marketing assets and activities
  • Evaluate the impact of marketing programs in achieving their stated objectives, including delivery to revenue modelling targets


For this role we are seeking people with the following experience:

  • 5+ years of experience building and reporting on B2B marketing programs, preferably within a SaaS company
  • Bachelor’s degree: marketing, communication, business, or related field preferred
  • Experience in developing and executing multi-channel campaigns and ABM initiatives
  • Strong stakeholder management skills
  • Exceptional communication, interpersonal, planning, and project management skills
  • MarTech platforms savvy (Marketo, SFDC, Adobe, 6Sense)
  • Experience with project management software (, Asana)

Additional Information

Why you'll love working at Nearmap:

We move fast and work smart; often wearing multiple hats. We adapted to remote working with ease and are continually looking at ways to improve. We’re proud of our inclusive, supportive culture, and maintain a safe environment where everyone feels a sense of belonging and can be themselves.

  • In addition to your annual leave, Nearmap offers 4 additional "YOU" days to take off quarterly!
  • Company sponsored volunteering days
  • Generous parental leave policiesfor growing families
  • Work from Overseas Policy
  • Access to LinkedIn Learning
  • Access to discounted Private Health Insurance plans
  • Monthly wellbeing and technology allowance
  • Annual flu vaccinations & Skin Checks
  • Hybrid flexibility (for real- no set or mandatory days in the office!)
  • Nearmap subscription (of course!)
  • Snacks, drinks, and weekly catered lunches
  • Showers available for anyone cycling to work or lunchtime gym-goers!

With us, you can map your career, and see where our journey might take you. With so much complex and interesting work to be challenged and inspired by, you might be surprised by the pathways you find. We’ve got so much more to share with you.

Please note:

  • Successful candidates must have full working rights to work in Australia. Unfortunately, we are unable to sponsor visas for overseas candidates at this stage.

Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.