Interview with the CEO of Unwired Labs: The GeoLocation Service Startup!


It is always a good sign for an industry to witness the emergence of entrepreneurial activity.  If that is what we go by, then the number of entrepreneurial ventures that sprout each day in the geospatial industry is clearly a sign that Location holds the key to the future 🙂


 “The best way to predict the future is to create it” Peter Drucker.

 We at Geoawesomeness decided to try and “predict” the future by following some of the interesting start-ups that are making their impact in the spatial Industry (Unwired Labs – Wikipedia , GPSBusinessNews).

I had the pleasure to interact with Mr. Gopi Aravind, CEO of Unwired Labs, a startup from India that is looking to cement its place in the GeoLocation Service Industry.

Thanks for talking to Geoawesomeness, Gopi!

 Tell us about UnwiredLabs and LocationAPI? 
  • Unwired Labs is a LaaS startup based out of India.
  • We aim is to offer reliable and affordable Geolocation services (Unwired Labs’ LocationAPI) to both developers and companies.
  • Currently we have nearly 7000 developers and companies using our API ( and serve over 3 million requests per day.
  • We also supply data to other, larger LBS providers, some very famous ones too.


What is your vision with Mobile-triangulation based positioning especially with the widespread use of GPS/GNSS?
  • While the mandate for most LBS companies now is more accurate location and Indoor technologies get most of the attention these days, Cell tower based positioning is more widely than ever before.
  • Some of it’s mature use-cases are being implemented on a larger scale now – from as a backup to GPS, to primary source of location on low-cost M2M devices – and we’re quite optimistic about comparatively newer use-cases such as location based messaging, etc of growing further.
Is it just the big enterprises that can use your services or can our Geoawesome readers utilize it as well?
  • Oh, our API serves developers and startups all the way through to enterprises and aggregators
  • We already offer free accounts for developers and are announcing a free-tier for startups shortly that should help developers bootstrap on our platform
  • We’d love to have Geoawesome readers try our platform!
Can you tell us a bit more about your data collection mechanism especially with the privacy concerns looming over the way the big tech giants collect such information. 
  • We source data through manually verified providers such as GPS companies, Android/iOS apps and other aggregators. Our model is to offer lookup credits in-exchange for reliable measures.
  • We never war-drive ourselves as it’s not as scalable (in a year of our operations, our database has grown from 2 million cells to over 43 million) or as cost-effective as our present sourcing methods. We don’t let individuals upload measurements either, for reliability reasons.
  • We’re opening up our Data Provider API shortly for GPS firms (manual verification) with ideally at-least a 100 units.
  • We haven’t had to address privacy concerns as we don’t deal with sensitive WiFi or BT data. That being said, such data help consumers in the end. It’s just another field that needs a better public image.
Your thoughts on Mozilla’s Location Service 
  • Great initiative, though we’ll have to wait and see what happens; how much traction it sustains, how reliable it ends up being
  • As with other biggies in this space, it’s not about the quantity of data, but about the quality of data, how it is processed, and finally presented (algorithm maturity, etc)
  • We’d written a blog post on this here:
What is your take on Indoor Positioning? Can we expect UnwiredLabs to enter this market?
  • It’s a field we’re looking at with keen interest. WiFi based geolocation is too crowded for us to consider getting into.
  • We have some interesting ideas to execute here, but for now, we’re focussing completely on Cell Tower based triangulation.
Your experience being a technology-based Entrepreneur from India?
  • So far, it’s been a crazy journey.
  • The startup ecosystem is witnessing a rapid change with influx of funding and incubators, and a change in the mindset of younger folks who are open to working with startups.
  • There’s great engineering talent here too.
  • There exchange rate is also extremely favourable considering most of our customers are outside India.

Thanks for your insights, Gopi. Here’s wishing you and your team at Unwired Labs all success!



I am one of those passionate "Geo-geeks" and "Geo-people" who is just too excited about everything Geo and Management. Location information and spatial technologies are just too big to take a back seat and watch them revolutionize the world. Always curious and looking for ways to innovate, I guess that it comes naturally by the gene pool I inherited from an engineer Mom and a researcher Dad.