Google LBS strategy – pushing forward the industry.
Google is pushing forward it’s location-based features. Two days ago with the latest Google Maps update on Android market (v 5.12.0) it added live nearby events layer to Place pages in New York, San Francisco, Paris, Zurich, and London, making it easier for residents and tourists to find something to do while being on the move. Google seems to be accelerating it’s LBSs by gradually adding new functionality…
It made me think about consequences of Google LBS strategy for the LBS market and it’s players.
consumer products at SXSW Interactive Festival in March 2011. Mayer divulged as well interesting statistics – 40% of Google Maps usage is actually through mobile, which adds up to around 150 million
mobile users. According to Nielsen research Google Maps are the most used app on Android phones and 3rd most used app on iPhones. From Pyramid’s LBS market forecast from May 2011 we can find out that global revenues of the industry are expected to reach US$10.3 bn in 2015… I guess that Google wants to take a major slice of this cake… Two months after a harsh break up with Yelp, Google has acquired Zagat, one of the most well-known names in restaurant reviews, which only seems to prove my suspicions.
Google will play a major role in the whole industry by bringing LBS to the mainstream and gaining broad market acceptance. This will be beneficial for everybody and will create a demand for LBSs. The only thing is to find a niche not to directly compete with the Mountain View Goliath.
source: Andoid Market