GIS Day 2019: Here’s how top execs explain what they do



GIS: These three unassuming letters have come to affect almost every aspect of our lives today. And yet, for non-GIS professionals, the framework that manages information pertaining to interpreting and presenting geographical data seems alien. But since geo executives have to work with non-GIS folk all the time, we got in touch with some of the top GIS leaders and asked:

If you had to use GIS Day as an opportunity to tell others about the value of your work, what would you say?

“It is fascinating to work in an industry that touches almost every sector. The fact that site selection algorithms for retailers are pretty similar to species distribution modeling still amazes me. We work every day with organizations that are discovering the geographies of their operations, from environmental impact analysis, to locating health services, helping detect land mines, location of cell towers… is limitless. Understanding the underlying geography of systems feels like discovering the laws of gravity!”

— Javier de la Torre, Founder and CSO, CARTO

“Thousands of brands and developers use Foursquare to leverage real-world intelligence to improve the human experience. These companies are seeing valuable ROI and able to stay ahead of competition by better understanding consumers and audiences as they move through the world (90% of all commerce still takes place in brick-and-mortar, after all). Foursquare data and insights can be leveraged to make better decisions more quickly using geo-informatics or GIS. Whether it’s retail site selection, city planning, health care trend analysis, or logistics system planning, our places of interest (POI) and calculated scores make for smarter planning, the likes of which haven’t been possible before.”

— Jeff Glueck, CEO, Foursquare

“New technology is democratizing map-making from the bottom up. With Mapillary, we no longer need to wait for others to fix or update the map that we depend on — advances in computer vision means that we can quickly access the data needed to do it ourselves by using the smartphone we all carry in our pockets. This changes everything. Delivery fleets can now fix the map they need to make more and faster deliveries, crisis mappers are able to collect street-level imagery for mapping purposes as soon as it’s safe to go outside following a natural disaster, and people like you and I can fill out the mapping gaps in our hometown and on our local bike trail. Roughly one billion images have been uploaded to Mapillary for all kinds of mapping purposes, and it’s made possible through new technology.”

— Jan Erik Solem, CEO, Mapillary

Ishveena is a geospatial enthusiast and a freelance technology writer who has been named among Geospatial World's 50 Risings Stars 2021. With 13 years of mainstream journalism and digital content writing experience, Ishveena is passionate about bringing to the fore the value of location technology to the economy and society. Her clients include GIS corporations, proptech companies, fintech leaders, and some of the world's top drone manufacturers and service providers.


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