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Top trends driving the adoption of Earth observation data through 2023 and beyond

Satellite-based Earth observation data is no longer a niche technology, but rather a ubiquitous presence in today’s world. In 2022, it made headlines due to its crucial role in the global political landscape.

However, despite its widespread use by governments, the adoption of satellite data for wider applications has been slow—with notable exceptions in the agriculture industry, and in vegetation management for power and utility organizations. 2023 is poised to be the year when this trend takes a sharp turn, as more and more industries embrace the power of satellite data.

What’s causing this shift in the way Earth Observation data is used? There are several key factors, relating to changing business models within the industry, regulatory requirements, and advances in technology.

Regulation and reporting requirements

Many companies are now facing stricter laws when it comes to issues like sustainable supply chains and ESG reporting, with satellite data and analytics proving to be critical tools for monitoring and documenting compliance.

In 2021, new legislation was proposed by the European Commission to address global deforestation, and this is finally starting to have an impact this year. These regulations impose mandatory due diligence requirements on operators who market commodities associated with deforestation, such as soy, beef, palm oil, wood, cocoa, and coffee. Companies must gather geographic information on the land where their products were produced, with the aim of guaranteeing that only deforestation-free goods reach the EU market.

This development is likely to create a huge demand for satellite data for supply chain tracking, and there will likely be a proliferation of companies joining startups like SourceMap or Satelligence in this space.

In the realm of Environmental, Social and Governance (ESG) reporting, regulations are also driving the increased use of satellite data. Public companies are now required to publish their climate risk and ESG analysis together with their quarterly and annual financial reports. This space is still evolving, with organizations like the Task Force on Climate-related Financial Disclosures (TCFD) working to establish standards and metrics for non-financial reporting, but corporations are slowly waking up to the idea that Earth Observation and geospatial data can be key tools in the process.

Democratizing Earth observation data

The EO industry itself is also waking up to its shortcomings. Chief amongst these are a lack of standardization and a restrictive pricing structure. Dealing with these issues will remove barriers of technical feasibility and cost from multiple new use cases.

Data standardization

Diverse data standards are a significant bottleneck in the sector: Each vendor may claim to offer Analysis Ready Data (ARD), but significant technical challenges begin to arise when trying to combine data from different sources. Startups often spend a huge amount of time resolving issues with integration, rather than finding solutions for their clients.

The concept of ARD for geospatial imagery is not new. Guidelines for a minimum level of data processing and organization were developed and published by the Committee on Earth Observation Satellite (CEOS) back in 2019, but an official standard has never been established. However, this is about to change: From November to December 2022, the Open Geospatial Consortium (OGC) collected public comments on a proposed ARD Standards Working Group Charter, and will now bring it to life. The adoption of this standard from 2023 should dramatically improve the ease with which satellite data from different vendors can be combined, removing integration issues for existing companies and making EO data more accessible to a wider range of users.

New industry business models

Historically, legacy satellite providers have made enormous profits from government and military contracts, and have therefore been reluctant to change their pricing structure to prevent conflict with these key clients. However, these inflexible business models have long been seen as a hindrance to the widespread adoption of satellite data by the commercial sector.

Currently, the industry operates with a pricing structure of around $20-30 per km2 for 30cm data, with a minimum order of 50km2, which is simply not cost-effective for many applications—particularly any use case that requires frequent or cyclical operations.

The good news is this situation is changing, with legacy providers becoming more open to new business models—for example, blending their data into analytical products rather than just providing GeoTIFF image files via FTP. An increasing number of products and models such as this are likely to be introduced in 2023.

Technological tools increasing adoption of Earth observation data

It’s not just the ability to access and process satellite data which is important in geospatial analytics, it’s the ability to do it at scale.

Cloud-native architecture and integrations

In recent years, cloud-native architectures have become increasingly sophisticated and widespread, with Cloud-Optimized GeoTIFFs (COGs) and Spatiotemporal Asset Catalogs (STACs) becoming the tools of choice for organizing, storing, and sharing remote sensing data. This has made it much easier for organizations to use this data effectively on a large scale.

So too has the increasing integration of the EO ecosystem with geographic information systems (GIS) tools. One of the most successful examples of this trend is the recent integration between Esri and Up42, which allows users to easily request imagery from Airbus, Capella Space, Head Aerospace and other leading providers directly from ArcGIS Pro.

Advancements in Artificial Intelligence (AI)

Advancements in Artificial Intelligence (AI) and Machine Learning (ML) are also driving the growing adoption of EO data. We can expect to see a continued increase in the use of these technologies, which enable real-time analysis of enormous data sets with greater efficiency and accuracy than ever before. AI tools can empower organizations of all sizes to utilize satellite data, which should lead to a proliferation of new, innovative solutions in the EO space.

New constellations Increasing affordability of higher resolution data?

Unfortunately, 2023 is unlikely to see a significant drop in the price of very high resolution (30cm or more) data, as the supply is still so low. There was an expectation that this would change with the launch of two new Pleiades Neo satellites in December, but they didn’t make it into orbit. However, the industry is still poised for growth, with the Maxar Legion 30cm constellation and Planet’s Pelican satellites both expected to launch in 2023.

The resulting increase in supply is expected to drive down prices and provide more flexibility for customers—albeit from 2024, rather than this year. The availability of data with a resolution of 30cm every 30-45 minutes for any location in the world will open up exciting new possibilities for the commercial sector; and the shift towards affordability will enable a wide variety of new use cases requiring high-resolution data at regular intervals.

A pivotal year for the industry driving growth for the next decade

2023 promises to be a landmark year for the satellite data industry, with a number of trends set to drive growth and adoption. The increasing flexibility of legacy satellite providers, coupled with a greater demand for accountability and transparency, will lead to the emergence of both new markets and new applications for EO data. Additionally, advances in technology and the increasing proliferation of higher-resolution satellite constellations will enable organizations to unlock new insights, driving innovation in the sector.

These developments all point to a bright future for the satellite data industry, setting the stage for growth in the coming years. In 2023, we can expect to see positive trends propelling the industry forward, and laying the foundation for a decade of progress.


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Applications of satellite technology in biodiversity conservation

Editor’s note: This article was written as part of EO Hub – a journalistic collaboration between UP42 and Geoawesomeness. Created for policymakers, decision-makers, geospatial experts and enthusiasts alike, EO Hub is a key resource for anyone trying to understand how Earth observation is transforming our world. Read more about EO Hub here

Biodiversity refers to the variety of living organisms that inhabit our planet, including plants, animals, fungi, and microorganisms. This diversity not only enriches the natural world but also plays a crucial role in sustaining the ecological balance and providing vital ecosystem services. Unfortunately, human activities such as habitat destruction, climate change, and pollution have led to a significant loss of biodiversity in recent years. To address this pressing issue, scientists and conservationists have turned to satellite data as a valuable tool for monitoring and managing biodiversity. In this blog post, we will delve into what biodiversity is, why it matters, and how satellite data can help in conserving it.

Understanding biodiversity and its crisis

Have you ever wondered what would happen if biodiversity didn’t exist? How serious would the consequences be? The truth is that without biodiversity, the entire support system for human and animal life would collapse. The Millennium Ecosystem Assessment (MEA, 2005) indicated that the main ecosystem services related to human functioning are fresh water, food, raw materials, medicines, nutrient cycling, wastewater treatment, regulation of infectious diseases and climate, and recreation. Human access to biotic and abiotic elements of the natural environment minimizes threats to both physical and mental health. Consequently, we must realize that the ecosystems around us are essential to life on Earth. We can’t just remove a species. Everything carries greater or lesser consequences.

Biodiversity - explaining importance

Recent decades have been characterized by an unprecedented rate of global change. Just think of the doubling of the human population over the past 50 years, going hand-in-hand with increased life expectancy, the quadrupling of the global economy, and a billion people lifted out of extreme poverty. This remarkable growth, however, has come at the expense of the natural environment, which has increasingly transformed and exploited for human needs and activities. This may be our last opportunity to save the biodiversity of our ecosystem, which is crucial to our future survival. At the Rio+20 Conference on Sustainable Development, UN member states reaffirmed “the seriousness of the global loss of biodiversity and ecosystem degradation, and highlighted the negative impact of this situation on food security, nutrition, access to water, the health of the rural poor and people around the world.”

The essence of data in supporting biodiversity

Achieving the UN Sustainable Development Goals and the Convention on Biological Diversity goals requires an evidence-based approach to conservation management. There is a need to analyze high-quality monitoring data to inform decision-making and evaluate policy interventions. In addition, the scientific community needs access to global, long-term, reliable information on spatio-temporal changes in the distribution of direct and indirect anthropogenic pressures on biodiversity. Information about the distribution, structure, composition and functioning of ecosystems is needed, as well as evidence of the effectiveness of various management actions. Equally important is the rapid detection of direct anthropogenic and natural threats to sensitive species and ecosystems. We are talking about habitat degradation – floods, deforestation, fires and illegal activities, such as poaching and hunting, among others.

Species distribution models (SDMs)

Species distribution models (SDMs) combine observations of species occurrence with integral biological attributes and environmental data (temperature, monthly precipitation, etc.). This is aimed at predicting the dynamics of species populations, i.e., their abundance over time and space, and the variability of geographic distribution. Changes in ecosystem functioning are largely influenced precisely by changes in species abundance and occurrence. SDMs have a rich range of applications. Among other things, they are used to model the historical distributions of species, predict the potential impact of climate change on their populations, and estimate the future growth of invasive species. It is one of the most important methods used in theoretical and applied ecological research. However, traditional SDM studies have usually relied on records of species occurrence from national atlases and herbariums, which has often generated many errors and inaccuracies. In addition, field surveys of habitats and populations are popular, but such a solution is extremely time-consuming. Thus, there is an emerging need for new and better data to speed up work and minimize the risk of error. Therefore, the opportunity for advances in ecological modeling lies in integrating the species distribution models with remote sensing technologies.

Application of EO data to remote sensing of environmental conditions

We can divide ecological factors into abiotic and biotic – they regulate the distribution and abundance of populations. Abiotic factors are non-living elements of the environment that directly or indirectly affect living organisms (water, terrain, climate, etc.). Satellite remote sensing offers continuous and regular observations of these climatic parameters. The first parameter we will look at is land surface temperature (LST), which measures thermal radiation emissions from land surfaces (bare soil, vegetation canopy, etc.) heated by incident solar energy. It is a key input indicator for climate models, as well as ecological or hydrological models. LST derived from remote data readings enables better SDM forecasting. Data products from Terra and Aqua MODIS and NPP VIIRS have been successfully integrated into SDM studies to improve simulations of ecological processes and biodiversity changes.

Estimating changes in precipitation over space and time is a key aspect of drought early warning and monitoring the impact of climate change. This is why controlling precipitation – another key environmental parameter – is so important in ecological modeling. Precipitation has a significant impact on the productivity of ecosystems and on the biodiversity of plant species and their distribution. NASA’s Precipitation Measurement Missions (PMMs) provide a continuous, long-term record of precipitation data through the Global Precipitation Measurement Mission (GPM) and the Tropical Rainfall Measurement Mission (TRMM).

Soil moisture is another important parameter for understanding ecosystem productivity. It controls the amount of water, replenishes aquifers, and can contribute to excessive runoff. It greatly influences the diversity of fungi and the distribution of plant species. NASA’s Soil Moisture Active Passive (SMAP) satellite is very useful here. It takes moisture measurements in the top 5 cm of soil around the world every 2-3 days with a spatial resolution of 9-36 km. Studies have shown that synthetic aperture radar (SAR) also has great potential to estimate surface moisture at higher spatial resolution.

Biodiversity components

This animation shows a time lapse of sea surface salinity and soil moisture from NASA’s Soil Moisture Active Passive (SMAP) satellite from April 2015 through February 2019

Biotic factors, on the other hand, are the effects of organisms directly or indirectly on other organisms. Here remote sensing plays an important role in the remote detection of indicators of photosynthetic activity. In particular, the vegetation difference index (NDVI) is often used to predict the biodiversity of ecosystem plant species in different climatic areas. Additionally, the index can be used as a predictor of food availability for habitat modeling. MODIS NDVI products have been used in this way to model vervet habitats in Africa (you can read more about it here).

Remote sensing of species distribution

In SDM studies, data on presence, absence and abundance are extremely rare. Satellite and aerial remote sensing come to the aid, providing high-resolution images over large geographic areas. With this technology, it is possible to verify the spatial errors inherent in field surveys and, most importantly, save valuable time when surveying populations.

For remote plant detection, a condition must be fulfilled – the intended species must have a unique phenology or growth form. Only then will the use of surface reflection in the visible and near-infrared range yield results. Of course, it is often possible to distinguish vegetation types such as deserts, forests and swamps, but in order to analyze a particular species, its spectral characteristics must be distinguished. Hyperspectral remote sensing is indispensable here, combining spectroscopy and imaging. The acquired data sets usually consist of 100-200 spectral bands, greatly increasing the ability to distinguish the characteristic spectral signatures of individual plant species. In their paper, Tree species discrimination in tropical forests using airborne imaging spectroscopy, J. Féret and G.P. Asner successfully used HyMap, a hyperspectral scanner. It provides 128 bands in the reflective region of the solar wavelength 0.45 – 2.5 um with continuous coverage with an average bandwidth of 15 nm. This allows for highly accurate results in plant species detection studies.

However, NDVI can be useful not only for studying vegetation but also animals. As it turns out, changes in the distribution of NDVI over time can be correlated with the range of daily and seasonal movements of animal species. Another example of using space data for animal observation is the ICARUS (International Cooperation for Animal Research Using Space) Initiative. This is an international effort to develop a satellite-based observation system for small animals such as birds, bats and turtles. As part of the process, Icarus scientists will attach mini-transmitters to various animal species. These transmitters will then send their measurement data to the International Space Station (ISS). The receiving station will, in turn, transmit the data to the ground station, from where it will be sent to the relevant teams of researchers.


The opportunities for advancing conservation science through the development of innovative remote sensing products are promising. Using new technologies will allow faster and more accurate studies of biodiversity. Space agencies are constantly launching satellite remote sensing – the CEOS Missions, Instruments and Measurements (MIM) database currently contains detailed information on about 300 Earth observation satellite missions and 830 instruments currently in operation or scheduled to be launched in the next 15 years. However, remote sensing data products are not yet fully utilized and will contribute more to SDM for biodiversity monitoring and policy. It is becoming increasingly easy these days to obtain multispectral and optical data with very high resolution. Manyproviders offer data that are already corrected and analyzed, which can make the work much easier. Incorporating satellite remote sensing into the standard elements of an ecologist’s toolkit will certainly bring tangible benefits to biodiversity research.

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