We have an endless number of social media apps including Twitter, LinkedIn, ClubHouse, Facebook, (TikTok?), etc that provide each of us with an endless stream of information, all floating around in the digital space, ready and waiting for our attention and yet even after all these years, email simply refuses to give up without a fight. The first time we discussed newsletter was already a few years ago. Aleks (aka the founder of Geoawesomeness) was rather confident that a newsletter will be useful and would be a great way for us at Geoawesomeness to connect with the community. I couldn’t not disagree with him enough. I was a huge fan of Twitter and believed that I can get all the information I need via tweets (which I still think one can do). ‘Who cares about email’ was my standard response.
Fast forward to 2021, I get most of my general tech info and updates from newsletters. In fact I signed up for the paid version of WIRED just because I absolutely loved their newsletter and wanted to support their work (highly recommend it BTW). EUSPA has a really good one if you are interested in staying updated about European space activities. And of course, we (the geospatial industry) have our own newsletter star in Joe Morrison with his wonderful take on Earth Observation. I can’t believe how many different newsletter I have signed up for in the past years and some of them are truly the best sources of information – one long thread with all the updates and news stories you need to know. I guess the point I am trying to make is newsletters can be useful if designed in the right way. I can hear Aleks nodding his head and going ‘Yup, I told so’.
And this is what we as a team set out to do a few weeks ago – reimagine our monthly newsletter and try to make it as useful as possible. It’s still a work in progress but one that we are proud of and one that we are going to work on and try to make it even better. So without ado, check it out below and let us know what you think.
And if you really, really like it, subscribe to it and show us that emails matter to you as well :))