Be a Hipster, buy a map. Ordnance Survey increases sales of paper maps after decade of decline.
We live in the digital era. Everything is online. We’re constantly connected. We shop, we meet, we exist virtually. But after couple of years of life among gadgets I started to feel a growing need of becoming more analogue again. Let me give you an example. When I got an iPad I started to read all books on the tablet. Than I decided to switch to Kindle which was more convenient due to e-paper technology. Today I read all my books in a printed versions. The technology couldn’t make up for the experience of touching and smelling the actual paper. I had a similar experience with maps especially during hiking trips. Over the years I have been testing a lot of different mapping apps which would enhance my real-life experience in mountains. They were helpful to position myself in the field but non of them could actually replace the traditional paper map.
It seems that it’s not only my personal experience. Ufff. Ordnance Survey – British official mapping agency reported that the first time since 10 years their map sales revenue increased. They sold 3% more paper maps in 2014 than a year earlier and the increase is continuing, with a 7% rise this financial year. Nick Giles, managing director of Ordnance Survey Leisure, commented:
It’s great to see that sales of paper maps are increasing. We understand that the increase isn’t huge; however, the significant news is the downward trend has been reversed.
Of course one could argue that the sales of paper maps decreased so drastically that it would be quite easy to get any increase but I believe that there are a couple of other reasons. First of all there is certain sentiment associated with using paper maps. Most of us still remember times when there were no smartphones or PNDs. Somehow we’ve also managed to get from A to B without any problems.
Secondly I believe that in many cases paper maps are simply much more convenient than using a smartphone. Traditional maps don’t require a battery or a 3G reception. Moreover the large format gives you a better perspective of space around you than 4 a tiny smartphone screen. Finally using paper maps is simply much more hipster/lumber than carrying an iPhone in your hand. Don’t you think?
Once you have your IDE set up, you probably would like to start with programming part. One of the best ways to get going would be to try out the OpenLayers examples and see if they work on your environment. It might look confusing in the beginning but OpenLayers isn’t really too complicated and the documentation makes things a lot easier to understand (Basic concepts of OpenLayers).
Isn’ there an easier way to explore things?
If you think that is the case, then start trying out these mapping exercises,
- CartoDB: getting started with CartoDB.js
- HERE Maps API
- Leaflet examples