Apple is releasing AirPods tracker for locating your lost earbuds

If you own a pair of Apple’s new wireless earbuds – AirPods you will sooner or later face a problem of loosing one of them. Now Apple is trying to help you deal with it. The beta version of its upcoming iOS 10.3 software reportedly includes an update to the Find My iPhone app, specifically targeting the new headphones.

The app will show you the last known location of the AirPods. The positing information will be enabled by GPS in your iPhone or iPad as well as Bluetooth connection of the headphones. It seems however that the location will be determined based on where the case was last seen, not the actual earbuds, which might decrease the usefulness of the feature.

The hot-selling AirPods have gotten positive reviews, but many users are worried about how easy it is to lose one of the earbuds and Apple will charge $69 to replace each lost piece of the set. “Find my AirPods” feature will not entirely solve this problem but it might help in some cases and most importantly (for Apple) make it easier for you to spend a premium price of $159.

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Geospatial Rising and Falling Stars for 2017. Predictions from Ryan Goodman, CEO of CMaps Analytics

In 2017, we will see continued growth in geospatial technology in all forms. The technological advancements we are experiencing on a day to day basis is helping advance new waves of clever innovations for enterprise. In a world with self driving cars, artificially intelligent home assistants, and popularity of games like Pokemon Go, the world of GIS and Location Based services is on a convergence path with macro-technology trends.

Rising Solutions for Enterprise

Indoor and micro-location intelligence

Leading up to 2017, we have seen a huge emphasis on geospatial / mobile engagement for retail and mobile marketing. However, there are less visible successes in the world of automation and optimization for manufacturing, logistics, and healthcare. Real-time fencing and large scale asset engagement will mature as asset and traffic dense spaces foster new innovations beyond the one-way communication mechanisms that sparked the location based services market.

As I mentioned in the introduction, this is a key area where I see geospatial data and technology converging with machine learning, IOT, and big data analytics. One company that has publicly demonstrated its mastery of this is Amazon within their warehouse operations.

Expansion of Location Analytics Scenarios Beyond Full Stack GIS Platforms

Location Intelligence and was once relegated to a finite number industries and scenarios where it made sense to invest in GIS technology and skills. In 2017, those skills are critical, but will require professionals to broaden their horizons into new areas. One of my favorite champions for this revolution for GIS is Matt Sheehan who also contributed his 2017 predictions. In 2017 lines of business like sales, marketing and HR (not traditional GIS users) will ask more sophisticated “where” questions as they pertain to their jobs, requiring modern breed of business user and analyst friendly solutions. Most enterprise analytics tools will continue to commoditize a broad set of geospatial analysis and visualization capabilities. However, there is still a need for more advanced, customized solutions and there is no shortage of commercially available geo-analytics platforms like Carto and the embedded geo-analysis APIs work we do at CMaps Analytics.

Lead Distribution Analysis with CMaps Analytics

New Gold is Big Geo-Data Products

For example, high resolution aerial photography and the machine generated data (sensor and image post processing based) will create a new wave of interesting business and analytics driven solutions for construction, mining, utilities and other industries. While these techniques and technologies have been around for a while, the expanding commercial drone industry and platforms forming around these solutions will allow organizations that operate at massive scale are creating powerful derivative data products. Both community and commercial initiatives will form and we are already have success stories to bench mark. The first example of 2017 already dropped from Uber, who released Movement, a data product which demonstrates what is possible from mining massive volumes of data to provide derivative information/data products.

Losing Steam in the Enterprise

While these new trends picking up steam some past year’s trends will flatten or slow down, pending any new innovations that come up this year.


The first wave of embedded GIS in BI solutions were either too complex for IT stakeholders to maintain or resulted in simple integrations that lacked important geospatial data and functions that makes GIS so useful. As GIS on BI lost steam, some GIS vendors like ESRI took the bull by the horns to develop their own analytical tools which looks quite promising. It’s still too early to tell if they have a hit on their hands, but we will should have an idea the deeper we get into 2017.

Google Maps Losing Steam in Enterprise

Google is a force in consumer apps and mobile, but has lost ground in enterprise to open-source and commercial platforms. From MapBox, ESRI and IBM, to a recent announcement with Microsoft, HERE, and TomTom, Google Maps is the one missing mapping provider from a lot of recent enterprise partnerships. Google Maps provides an exceptional cost/value proposition and has mountains of data that it can mine for geospatial services. It will be interesting to see if there is a resurgence in Google’s marketing and release cadence for enterprise class geo-services in 2017.

“Location Intelligence” Tag

While the term “Location Intelligence” is popular among industry pros, a large portion of enterprise stakeholders are not actively searching for “Location Intelligence”. Looking at recent Google trends Twitter activity I was surprised that this term is not a blip on the relative geospatial social-sphere. With that said, as the pervasiveness and importance trends mentioned above grow, we could see higher awareness of related terms.

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