Apple Fires Its Map Manager

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According to Bloomberg Apple has fired the manager responsible for its terrible mapping software.

“Richard Williamson, who oversaw the mapping team, was fired by Senior Vice President Eddy Cue, said the people, who asked not to be named because the information wasn’t yet public. Cue, who took over last month as part of a management shakeup, is seeking advice from outside mapping-technology experts and prodding digital maps provider TomTom NV to fix landmark and navigation data it shares with Apple.”

Apple is clearly seeking to win back the trust of users disappointed after the launch in September 2012, but I think that this won’t help. It just needs to be much better.

source: Bloomberg

 

 

 

 

 

 

Aleks Buczkowski
I'm a professional always thinking outside the box and a self-confessed gadget addict. As a son of a professor of cartography I was surrounded by maps all my life and as a result spatial way of thinking and seeing reality is naturally embedded in who I am.