Winter is Here and it’s Geotagged: Mapping Game of Thrones Season 7 Premiere Tweets

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Most Retweeted “Game of Thrones” Tweets over 24 hour period Sunday, July 16th, 2017 from Trendsmap

It may be summer in the northern hemisphere but finally, after seasons of Starks shouting their battle cry and sashaying away, winter has finally come to Westeros. With it comes the beginning of the end of the series and the time to ponder whether the world will end in fire or ice.

Winter’s blustery arrival also brings a blizzard of internet activity, including five straight years of Game of Thrones being the most pirated show on television and a mountain load of memes that deluge the internet daily. As usual, I wanted to see where exactly these wintry winds of the world wide web were whirling strongest.

Twittersphere Tempest Strongest in the U.S., Brazil, & the U.K.

Most Influencing “Game of Thrones” Tweets over 24 hour period Sunday, July 16th, 2017 from Trendsmap

People were most prepared for winter in the United States (41%), Brazil (21%), the United Kingdom (6%), Argentina (4%), Mexico (3%), Colombia (2%), Canada (2%), France (2%), Turkey (1%), Venezuela (1%), India (1%), and the Philippines (1%), according to a 24-hour Trendsmap query of “Game of Thrones” tweets from the day of the premier. More specifically, the urban centers of New York (3%), São Paulo (3%), Rio de Janeiro (2%), London (2%), Los Angeles (2%), Chicago (1%), and Buenos Aires (1%) were the biggest contributors to the 479 thousand tweets that day.

Ed Sheeran’s Song Turned Time to Ice and Set the Internet on Fire

Twitter Timeline map of “Game of Thrones”, #gots7, #gameofthrones, and #winterishere tweets

Which moments of magic and manipulation created the greatest stir across the seven kingdoms? Because Game of Thrones occasionally causes worlds to collide just as it tears them apart, it often indulges crossovers involving famous British entertainers. This time, Ed Sheeran supplied his vocals in a cameo towards the end of the episode that froze time and set the internet on fire.

Twitter Battle for the Iron Throne; The Ladies are in the Lead

After riding dragons and Dothraki steeds across all of Essos, is there anyone with a more suitable posterior for the Iron throne than Daenerys Stormborn of the House Targaryen, First of Her Name, the Unburnt, Queen of the Andals and the First Men, Khaleesi of the Great Grass Sea, Breaker of Chains, and Mother of Dragons? Yet if her subjects or small council have trouble getting through Danny’s many titles, perhaps Jon Snow is a better bet. Or maybe, since Cersei is already in located in King’s Landing, she should continue her reign, if only for the sake of convenience.

Most Retweeted “Daeneyrs” Tweets over 24 hour period Sunday, July 16th, 2017 from Trendsmap

The people of the real and digital worlds were divided as to who they wanted as their next ruler, often split based on their hometown or motherland. Brazil (44%), the United States (23%), Argentina (4%), Venezuela (3%), and the United Kingdom (3%), specifically the cities of Rio de Janeiro (6%), São Paulo (6%), New York (2%), Recife (2%), and Belo Horizonte (2%) joined the unsullied behind Danny, spending support in the form of 89 thousand tweets.

Most Retweeted “Jon Snow” Tweets over 24 hour period Sunday, July 16th, 2017 from Trendsmap

The United States (40%), Brazil (21%), Argentina (6%), the United Kingdom (6%), and France (2%), especially New York (3%), Rio de Janeiro (3%), São Paulo (2%), London (2%), and Washington D.C. (2%) fought for the King in the North, adding 34.7 thousand tweets to his ranks.

Most Retweeted “Cersei” Tweets over 24 hour period Sunday, July 16th, 2017 from Trendsmap

Finally, the United States (41%), Brazil (31%), the United Kingdom (4%), Argentina (3%), and Venezuela (2%), particularly the metropolises of Rio de Janeiro (4%), São Paulo (4%), New York (4%), Washington D.C. (2%), and Los Angeles (2%) added their 63.9 thousand tweets to Cersei’s roar.

Regardless of where they were most loved, all of the potential successors to the crown were most celebrated during their respective screen time based on this interactive map.

The King in the North Jon Snow’s tweets peaked during his scenes at the start of the show.

De facto ruler of King’s Landing Cersei Lannister’s tweets culminated during her scenes in the middle of the episode.

Mother of Dragons Daenerys Targaryen’s tweets reached their zenith during her moment in the spotlight at the very end of the premier.

Most filming in the U.K., Croatia, & Spain, but Didn’t Affect Tweet Volume

Map of Game of Thrones filming locations by country for entire series; locations from Google map supplemented with additional information from Telegraph article 

Because we’ve followed the somber, stoic Starks since season one, the U.K., especially Northern Ireland, overwhelmingly has the most filming locations (28), followed by Croatia (14), Spain (9), Iceland (7), Malta (5), and Morocco (3). Spain entered the high risk high, reward game of thrones around Season 4 when Dorne comes into the picture, but made up for lost time. Did studio sets spur locals to tweet support for characters and houses associated with filming locations? Or did they at least become more active on social media for the show in general as a result?

Maps of Spain and U.K. filming locations compared to tweet density

In the end, the interactive map revealed that Twitter volume (darker blue hexagons means higher tweet density) was far more related to proximity to large, connected cities and far less influenced by nearness to filming locations (orange points). For this reason, London far out-tweets the Northern Ireland locales and Madrid and Barcelona outnumber Andalusian areas on social media.

Black and Gay Twitter Dive into the Fray in the U.S. and  the Americas, Respectively

Just as Westeros is divided into houses for their respective kingdoms, so are American TV viewers divided into geographic groups. The New York Times identified “cities and their suburbs”, “rural areas”, and “the extended black belt” and the key players in the race for America’s iron throne, or couch. It also noted Game of Thrones as the fifteenth most socially and locationally divisive show out of the fifty most popular shows in the U.S., with its viewership concentrated in coastal cities and avoiding rural America; apparently “the only show involving zombies” to follow this trend.

But what does Twitter say? Black and gay subcultures are as sharp as Tyrion, charismatic as Daenerys, and ubiquitous as Varys’ little birds, especially when voicing views about popular culture on social media, so I wanted to listen for and map out their tweets. I focused on #ThronesYall, which usurped #DemThrones as the reigning Game of Thrones hashtag of Black Twitter last year. #GayOfThrones is an Emmy-nominated recap show, which sometime features actors from the HBO series, but it is likely also a rallying cry for thrones fans who are bearers of the rainbow flag.

Most Retweeted “Thrones Yall” Tweets over 24 hour period Sunday, July 16th, 2017 from Trendsmap

Cries of “Thrones Yall” echoed exclusively in English and boomed loudest across the United States (79%), with the greatest participation in New York (5%), Dallas (4%), Atlanta (4%), Tampa (3%), Houston (3%), Paris (2%), Johannesburg (2%), and Philadelphia (2%). Some key words usually accompanying their 980 cheers were “any” (47%), “targaryen”(47%), and “starks”(47%). Black Twitter seems to be rooting for the underdog rising up after oppression.

Most Retweeted “Gay of Thrones” Tweets over 24 hour period Sunday, July 16th, 2017 from Trendsmap

Gay Twitter is less tied to any one country or mother tongue and was most active in the United States (37%) and Brazil (23%), and most prevalent in the cities of Buenos Aires (5%), Porto Alegre (5%), São Paulo (3%), Belo Horizonte (3%), New York (3%), and Rio de Janeiro (3%). The LGBTQI Twitter community in the various Americas hailed from similar cities as Danny’s followers and likely appreciated that she can converse in multiple languages like high Valyrian. Similarly, they tweeted in different tongues such as English (69%), Spanish (19%), and Portuguese (12%). True to form, many of the most frequent words accessorizing the 490 “Gay of Thrones” tweets were clothing-related, including”mostrón” (17%), “mostron” (13%), and “remera” (12%).

Where are my dragons, wolves, and lions?

“Game of Thrones” Tweet heatmap over 24 hour period Sunday, July 16th, 2017 from Trendsmap

In the end, Twitter showed some serious lady love, didn’t care about filming locations, and was all about the cameos. As usual, subcultures played an important role in fandom and were geographically divided. Finally, as with the RuPaul’s Drag Race Season 9 Finale, the United States and Brazil were the biggest fans.

Are you #TeamDaenerys, #TeamJonSnow, or #TeamCersei?

Misha Chakrabarti
Misha Chakrabarti is storyteller whose inner Bilbo Baggins took him on a nine-year journey to explore the wonders of the world through spatial visualizations during his undergrad at the University of Pennsylvania and then as a data analyst for a multinational utility. Currently, he finds unfathomable joy mapping the things that really matter, like wifi, emojis, and what’s powering your smartphone. When he’s not pondering the mysteries of the hipsterverse, you can find him earnestly mispronouncing everything in his current city of Buenos Aires and blogging about his misadventures at www.mishaps.live.
  • Andrea Russell

    The way in which social media is now integrated into a GIS environment is amazing!