What will happen across the Geo Industry in 2017 according to Tim Barber, VP of Pitney Bowes


The number of connected devices is skyrocketing, with Gartner forecasting figures to reach 29.5 billion by 2020.  The Internet of Things or IoT – this intricate, hyperconnected web of integrated devices – generates a wealth of geospatial insight thanks to powerful sensors which transmit the devices’ locations. These sensors enable the collating and tracking of in-depth, real-time location data: a gold-mine for organisations wanting to get closer to their customers; to deliver location-based customer engagement strategies; and to make strategic decisions based on precise, accurate spatial analytics. McKinsey forecasts the IoT has a total potential impact of 11% of the world’s economy. As it snowballs, we’re likely to see an increase in the application of location data, as the two are intertwined: every sensor data point or mobile transaction happens somewhere. And social media platforms place more emphasis on graphics and visuals, so generating maps as visual representations of data becomes more important and popular than ever.

The value of the ‘where’ is fueling innovation and entrepreneurialism. Last year we saw the fusion of augmented reality and geospatial data creating the global phenomenon that was Pokemon.

In 2017, we’ll continue to see an explosion of augmented reality apps based on location context. We could also see more ‘asset-light’ organisations – driven by geospatial analytics – pop up to meet the critical consumer objectives of speed, convenience, and value. These organisations are appealing to consumers- with- a-conscience by using geospatial data to formulate ethical, sustainable businesses, such as FoodLoop, which connects consumers with short shelf-life products and targeted real-time offers through its mobile app, so I anticipate more of these over the next 12 months. Smart cities, too, are built on sustainability, and the ability to extract geospatial analytics to drive successful outcomes has a key part to play in their roll-out, more of which we expect to see in 2017.

We expect to see more of location intelligence as an enabler unique to different industries: enabling precise drone delivery to pinpoint specific addresses for Ecommerce deliveries, for example, and a real-time location aware dimension in the financial services sector to improve engagement and the customer experience. We could also see more interest this year in geospatial data analytics from the telecoms and mobile industries as 5G is tested and carriers perform terrain data analysis and visualisation.

Tim Barber is vice president of Digital Commerce, EMEA, at Pitney Bowes, where he plays a crucial role in continuing to grow Pitney Bowes’ digital commerce solutions business throughout the region. Tim has 25 years of technology expertise, having held a variety of roles in sales, marketing and customer management.



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