Our smartphones are practically flooded with social media apps these days, several of which we haven’t even opened in weeks. But if there’s one thing that people still love to do on social media is check-in to a place they are visiting. No, it’s not about broadcasting your whereabouts to the world anymore; it’s about creating a memory, marking a moment in time.
If you’re anything like me, you probably look forward to what Facebook has in store for you ‘On this day’. The results are sometimes surprising, mostly wistful, and almost always guaranteed to send you on a trip down the memory lane. This “lifelogging” is exactly what the new and updated Swarm app is all about.
When Foursquare split its app in two in 2014, the main Foursquare app kept its focus on location discovery while the check-in feature went to Swarm. At that point, it was all about the gamification of the experience and competing with friends. But now, Swarm’s attention is completely on you, the user. The aim is to smartly sort all the places you’ve ever visited in a searchable database and show them to you with value-additions.
What are these value-additions? Well, they are quite fun actually. Swarm will analyze the data to give you insights like, “You haven’t been here in 2 years!” or, “This is your 3rd taco place this week!”, or “You’ve been to the gym at least 1x week for 7 months in a row!”
According to Dennis Crowley, the co-founder and Executive Chairman of Foursquare, “Swarm was designed to help you become aware of your routines, and then nudge you to do more — encouraging you to try a new place or explore a different neighborhood. This idea of ‘software that encourages you to do/see/experience things you normally wouldn’t’ is something that has been core to us since our early days, and I’m excited to see it live on and thriving in Swarm.”
So if you used to be an old Foursquare/Swarm user, check out the new app. If for nothing else, then for the new sleek UI and the brilliant map that will show you all the places you have ever checked-in to. Who knows, what you might discover!