Location-Based Services

Location-Based Services

Yes,where you gonna be in the next 24 hours possible to predict by the...

Sometimes ago I was discussing with some folks and nurturing this idea of carrying out a research on predicting where you gonna be in the shortest while by...

Wanna hack a drone? Possible with geo-location spoofing!

Geo-location or GPS spoofing can be seen as an attempt to deceive a GPS receiver by broadcasting a slightly more powerful signal than that received...

Next big thing for drones is here!

History simply shows us that of all the awful things about wars, they do have one positive outcome - development of new technologies! As...

Location Based Services : Expected Trends and Technological Advancements

Location data is a vital part of the mobile experience and enables some of the most widely used mobile apps, which can be used...

Waze wants to make your navigation work in tunnels using Bluetooth beacons

You can't beat the physics, when you drive through a tunnel you lose a GPS signal. Most likely your navigation app will emulate your...

Foursquare says its location data can predict Amazon, Walmart’s next acquisition

The battle of the biggest shopping haven in the United States is hotting up with both Amazon and Walmart on a buying spree of...

Microsoft’s Cloud-Based GPS Gets Your Location With A Tiny Fraction Of The Power

Battery draining is one of the biggest limitations of location-based apps. Few hours with Google Maps navigation on and the phone is dead. I...

PathSense – new location API without GPS and battery drain

Recently I come around an interesting start-up called PathSense. It promises a precise positioning for location-based apps with 90% less battery drain compared to GPS...

Apple vs. Google – Mapping World War

Just over a month ago I've been writing that I feel in my guts that Apple is about to launch their own mapping solution. Two days later...

TomTom Launches LBS Developer Portal for Rapid App Development

TomTom yesterday launched the  new Location Based Services (LBS) Platform and Developer Portal. According to Tom Tom, this provides developers developers with the content and...

TomTom – Go Live 1535M – Social media in your satnav – is it...

  Announced on  Aug 29th 2011, TomTom's Go Live 1535M now expands to Canada.This model offers you dashboard tweeting and access to Yelp's recommendations. There are several useful...

Podcast: Best Practices on Creating a Successful Location Based Marketing Campaign

Today I found this interesting podcast from Inbound Now with a guest Aaron Strout - co-author of Location Based Marketing For Dummies. It's really...

Windows Phone 8 – Offline Maps for everyone

Microsoft announced their new operating system Windows Phone 8. Surely it’s not gonna change attitudes of most Apple believers and users of Android, but...

Geotoko – managing multiple location-based marketing campaigns.

Geotoko is a location based marketing platform using services like Foursquare, Gowalla, Facebook places, Yelp or Twitter to allow brands, business and agencies to create their...

Types of Location Based Marketing

Marketers have many choices to location enable a campaign based on campaign objectives. In most of the cases Location Based Marketing campaigns are leveraging...

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