Location-Based Services

Location-Based Services

The US Mobile App Report – Google Maps App 64.5M Users, Apple Maps 42M

A few weeks ago comScore -  a digital research company published its annual US Mobile App Report. What's interesting is that only two map...

Types of Location Based Marketing

Marketers have many choices to location enable a campaign based on campaign objectives. In most of the cases Location Based Marketing campaigns are leveraging...

Your smart phone will soon be able to predict where your going in next...

What results come out from Nokia Mobile Data Challenge  (data from smartphones of almost 200 participants captured constantly for 1+ year)? Researchers from University of Birmingham claim...

To pay or not to pay – Google Maps dilemma

Back in 2010 when we were playing with friends doing some mapping mash-ups, I've asked one of them "Why are you using Open Street...

Podcast: Best Practices on Creating a Successful Location Based Marketing Campaign

Today I found this interesting podcast from Inbound Now with a guest Aaron Strout - co-author of Location Based Marketing For Dummies. It's really...

Geotoko – managing multiple location-based marketing campaigns.

Geotoko is a location based marketing platform using services like Foursquare, Gowalla, Facebook places, Yelp or Twitter to allow brands, business and agencies to create their...

Wanna hack a drone? Possible with geo-location spoofing!

Geo-location or GPS spoofing can be seen as an attempt to deceive a GPS receiver by broadcasting a slightly more powerful signal than that received...

New Pew Report – 28% of American adults use mobile and social location-based services.

According to the report published by Pwe Research Center on the 6th of September 2011 28% of American adults use mobile and social location-based...

Google discontinues location-based service “LATITUDE”

Google Inc has announced that it is going to pull the plug on it's location based service LATITUDE. Latitude, a location based app allows you...

GNSS, Space Politics and Future of PNT – based Businesses (LBS)

Please consider, if I sounds stupid. when I first heard about GIS I thought ESRI ArcGIS is GIS later on i figured out how...

Public Tranportation on Google Maps – 500 Cities and 1 mln Transit Stops

Starting from 2005 Google has collaborated with hundreds of transit authorities around the world to make a unique resource for millions of riders to...

Instagram Gets Geotagging with New Photo Map Feature.

Instagram - the world's fastest-growing photo-sharing app has finally started to be serious about geolocation.  Untill now the service has been known mostly from...

Urban Engines: Public Transit app

In a civilized urban cities, it is always challenging task to optimize our time to travel with in the city. However, visualization of reliable...

Good news, Google launches walking direction-enabled Maps for about 44 African Countries: Now, the...

Google Lat Long blog says ''Google Maps for Africa gets better'', how better is this better?. Oh!, walking directions launched!. That sounds like a...

User Motivations and Behavioural Patterns on Foursquare

Why people broadcast their location? Foursquare and other Location Sharing Services (or Location Based Social Networks) have been used for marketing purposes from the begging of...

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