Location-Based Marketing

Location-Based Marketing

Location-Based Emergency Condom Delivery App – Cool Campaign By Durex

Location-based apps are usually made to make our life easier. Location-based taxi hailing, location-based pizza delivery, emergency services... Although I can imagine a couple...

“Olaround” – For the latest Kicks and Punches!

Probably the first thing that came to your mind when you read this title " Now, what is this all about?". Well thats precisely...

Augmented Reality and Geospatial Technology

A few weeks ago, the world's largest mobile industry event "The Mobile World Congress" showcased some interesting technology and inspired spirited discussions regarding the...

User Motivations and Behavioural Patterns on Foursquare

Why people broadcast their location? Foursquare and other Location Sharing Services (or Location Based Social Networks) have been used for marketing purposes from the begging of...

Foursquare Released ‘Foursquare for Business’ App

I've been writing in previous posts that Foursquare is heavily trying to monetize their service as investors are pretty cold about giving more money...

Where Are People Most Fluent in Emoji and What is Their Native Language?

In the 1870s L. L. Zamenhof created Esperanto in attempt to connect the world through a universal language. Little did he know that if he...

Foursquare launched Pinpoint – new location-based ad targeting platfrom

Couple of years ago Foursquare was a regular location-sharing app… But it find it’s way to the top. Check-ins and badges... it really worked....

Twitter Is Lauching Location-Based Ads Later This Year – With A Great Power Comes...

Twitter offers a great potential to advertisers as it has a huge and active number of mobile user. But in the area of mobile...

Location Based Ads: What is the magic distance for success ?

Location-based ad campaigns have been THE thing doing the rounds in marketing. There have been numerous reports that have highlighted the power of location...

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

Google brings local ads from mobile to desktop

Over the last few years mobile ads has became one of the most important piece of the advertising maze. And there is a very...

Facebook’s Place Tips: Now available to any business in USA

PLACE TIPS Place Tips is basically Facebook's Location Based Notification application that runs inside the Facebook app that will push notifications to your smartphone when...

Ads On Google Maps – Unexpected Move By Google Which Had To Happen

Last week Google started to show ads on Google Maps app (both Android and iOS). We all knew that sooner of later our good...

5 ways geolocation will change marketing in 2018

Advertisers have had the option to target search and social media ads based on geographic locations for some years now. But, when Pokémon Go...

Cool Geo-visualisation of Tweeting Culture across the Major African Cities.

The tweet Maps below produced by Mark Graham and his team from Oxford Internet Institute could throw a lot of insights about the use of online...

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