Location-Based Marketing

Location-Based Marketing

Lastest Foursquare Updates Makes It Better For Business And For Users

After recent financial problems Foursquare is trying to make some more changes to make the service more business friendly and more user friendly. With hole bunch...

Foursquare Launches A Site For Valentine’s Lovers And Haters

Foursquare rolled out a new viral site for all the lovers nad haters of the Valentine's day and it's pretty funny - Foursquare Dream...

Foursquare Privacy Changes – Good For Businesses But How About Users?

Over one week ago you might have got an email from Foursquare about their privacy policy changes. After recent storm around Instagram's changes to their...

Google Maps will be all about ads with sponsored pins and logos

Google spends $1 bln each year to keep Maps up-to-date and to make the user experience better. It is not surprising that the company...

Where Are People Most Fluent in Emoji and What is Their Native Language?

In the 1870s L. L. Zamenhof created Esperanto in attempt to connect the world through a universal language. Little did he know that if he...

Foursquare is getting facelifting this week

Location Based Social Network Foursquare will get a major facelifting of its app this week, according to 4sq tweets: May 30 tweet: ”Put on your...

Foursquare + London 2012 Olympic Games = ???

Foursquare is trying to show the world that it's evolving. I've been recently writing about several new features for users and for businesses. Finally...

Alibaba invests in PlaceIQ – location-based targeting start-up

Alibaba the largest online commerce company in the world has invested in PlaceIQ. The companies did not disclose the value of the deal. PlaceIQ build its business based...

Location Based Ads: What is the magic distance for success ?

Location-based ad campaigns have been THE thing doing the rounds in marketing. There have been numerous reports that have highlighted the power of location...

Angry Birds & McDonald’s – Location-Based Marketing Campaign in China

Finnish developer Rovio has partnered with McDonald's China to launch a new location-based promotional Angry Birds campaign. Gamers will be able to unlock a...

Twitter Improves Location-Based Targeting For Advertisers

The fact that Twitter has big problems to monetize their service is not a secret. It's actually a big surprise that they started to...

Location-Based Ads in Oldschool Printed Magazines…

It's so simple but somehow I have never seen it before. Cafe Joe's - one of the biggest Israeli coffee chains has launched a...

US National Cheeseburger Day – Foursquare and Kraft Team Up To Run CSR campaign.

Today Tuesday September 18th is the National Cheese Burger day in US! For me - proud European it's sound at least funny - isn't...

User Motivations and Behavioural Patterns on Foursquare

Why people broadcast their location? Foursquare and other Location Sharing Services (or Location Based Social Networks) have been used for marketing purposes from the begging of...

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

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