Location-Based Marketing

Location-Based Marketing

Foursquare Android and iPhone Apps Get New Filters

After last week's update to the web version Foursquare released an update of its iPhone and Android apps. The location-based social network added what it's calling...

Factual will now count number of store visits triggered by ads

Location big data company Factual has packed more power into its ad-targeting suite Geopulse to give marketers a wider range of real-world insights and...

Location-Based Emergency Condom Delivery App – Cool Campaign By Durex

Location-based apps are usually made to make our life easier. Location-based taxi hailing, location-based pizza delivery, emergency services... Although I can imagine a couple...
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Watch two cities face off in a massive GPS art challenge

Move over Mannequin. Take a hike single-finger selfie. There’s a new challenge in town and it is totally awesome! BuzzFeed & T-Mobile got two...

Google Maps will be all about ads with sponsored pins and logos

Google spends $1 bln each year to keep Maps up-to-date and to make the user experience better. It is not surprising that the company...

Alibaba invests in PlaceIQ – location-based targeting start-up

Alibaba the largest online commerce company in the world has invested in PlaceIQ. The companies did not disclose the value of the deal. PlaceIQ build its business based...

Foursquare Rolls Out Ads Platform For Small Businesses

This week Foursquare announced another huge step forward to monetize it's location-based business. Last year, the start-up which employs around 160 people had just...

Facebook will show ads based on stores you visited in person

If you had any doubt that there was a clear separation between your offline life and online activities, Facebook's latest announcement on offline conversions certainly...

Snapchat buys Placed to prove location advertising leads to sales

Snapchat’s parent company Snap has acquired location analytics firm Placed to show its advertisers how online advertising leads to offline store visits and purchases....

Location Based Ads: What is the magic distance for success ?

Location-based ad campaigns have been THE thing doing the rounds in marketing. There have been numerous reports that have highlighted the power of location...

Lastest Foursquare Updates Makes It Better For Business And For Users

After recent financial problems Foursquare is trying to make some more changes to make the service more business friendly and more user friendly. With hole bunch...

Angry Birds & McDonald’s – Location-Based Marketing Campaign in China

Finnish developer Rovio has partnered with McDonald's China to launch a new location-based promotional Angry Birds campaign. Gamers will be able to unlock a...

Play Pokémon Go while enjoying your cup of coffee at Starbucks

Since the release of Pokémon Go, Niantic - the company behind it - is the undisputed leader of location-based gaming. Despite the drop of the hype,...

Cool Geo-visualisation of Tweeting Culture across the Major African Cities.

The tweet Maps below produced by Mark Graham and his team from Oxford Internet Institute could throw a lot of insights about the use of online...

Augmented Reality and Geospatial Technology

A few weeks ago, the world's largest mobile industry event "The Mobile World Congress" showcased some interesting technology and inspired spirited discussions regarding the...

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