Location-Based Marketing

Location-Based Marketing

Play Pokémon Go while enjoying your cup of coffee at Starbucks

Since the release of Pokémon Go, Niantic - the company behind it - is the undisputed leader of location-based gaming. Despite the drop of the hype,...

Augmented Reality and Geospatial Technology

A few weeks ago, the world's largest mobile industry event "The Mobile World Congress" showcased some interesting technology and inspired spirited discussions regarding the...

SitOrSquat App – Location-Based Restroom Finder

One of the most practical apps ever. You're exploring a new city when nature calls. A lot of buildings, bars, stores around but which...

With this new service Facebook is finally making location-based ads useful

Social media marketing is a part of a marketing mix of almost every company. It's a great channel to reach out to your audience,...

Location-Based Ads in Oldschool Printed Magazines…

It's so simple but somehow I have never seen it before. Cafe Joe's - one of the biggest Israeli coffee chains has launched a...

Google brings local ads from mobile to desktop

Over the last few years mobile ads has became one of the most important piece of the advertising maze. And there is a very...

Facebook’s Graph Search: another fusion in search

People, who want to stay awake for 72 hours in a row for fun, I would ask them to be a little bit patience. ...

Twitter Improves Location-Based Targeting For Advertisers

The fact that Twitter has big problems to monetize their service is not a secret. It's actually a big surprise that they started to...

Foursquare Update – Finally Some Value To Business Owners.

Over last couple of months Foursquare was trying to reinvent itself. Although check-ins are still in the centre of the concept, 4sqr is trying...

Alibaba invests in PlaceIQ – location-based targeting start-up

Alibaba the largest online commerce company in the world has invested in PlaceIQ. The companies did not disclose the value of the deal. PlaceIQ build its business based...

Foursquare Testing Paid Ads For Small Businesses in NY

Foursquare is finally making one huge step forward to monetize their business. Last year 4-year-old start-up which employs over 200 people had just $2...

Foursquare Website Adds Venue Search By Price, Hours, And Check-ins

For sometime already Foursquare is slowly moving from check-in service to local-social discovery tool becoming more and more similar to Yelp. On Friday 4sq...

You can now find King Kong’s Skull Island on Google Maps

Long awaited monster movie Kong: Skull Island hits theaters on March 10th, 2017. Universal Pictures and Legendary joined forces with Google Maps team to promote the...

Google Maps will be all about ads with sponsored pins and logos

Google spends $1 bln each year to keep Maps up-to-date and to make the user experience better. It is not surprising that the company...

Foursquare Shows Completely Fresh Approach And It Directly Competes With Yelp

Last week Foursquare launched some new features making a better use of billions of checkins collected over the years. It shows you a list...

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