Location-Based Marketing

Location-Based Marketing

Foursquare + London 2012 Olympic Games = ???

Foursquare is trying to show the world that it's evolving. I've been recently writing about several new features for users and for businesses. Finally...

Foursquare started ads after you check-in

Foursquare has been testing ads for sometime already. Last year the company introduced promoted updates, which operated much like Google AdWords. The sponsored posts...

Where Are People Most Fluent in Emoji and What is Their Native Language?

In the 1870s L. L. Zamenhof created Esperanto in attempt to connect the world through a universal language. Little did he know that if he...

Pokémon Go launching in Japan with first sponsored locations

The Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. The game is currently available in over 30 countries,...

Location-Based Emergency Condom Delivery App – Cool Campaign By Durex

Location-based apps are usually made to make our life easier. Location-based taxi hailing, location-based pizza delivery, emergency services... Although I can imagine a couple...

Factual will now count number of store visits triggered by ads

Location big data company Factual has packed more power into its ad-targeting suite Geopulse to give marketers a wider range of real-world insights and...

Location-Based Campaign to Hijack Customers From Competition

Definitely one of the best location-based marketing campaigns of 2012. Guatemalan shoe store Meat Pack launched an app called 'Hijack' to pinch customers from...

Lastest Foursquare Updates Makes It Better For Business And For Users

After recent financial problems Foursquare is trying to make some more changes to make the service more business friendly and more user friendly. With hole bunch...

Location-Based Ads in Oldschool Printed Magazines…

It's so simple but somehow I have never seen it before. Cafe Joe's - one of the biggest Israeli coffee chains has launched a...

Foursquare Shows Completely Fresh Approach And It Directly Competes With Yelp

Last week Foursquare launched some new features making a better use of billions of checkins collected over the years. It shows you a list...

Twitter Is Lauching Location-Based Ads Later This Year – With A Great Power Comes...

Twitter offers a great potential to advertisers as it has a huge and active number of mobile user. But in the area of mobile...

Foursquare Expands Check-In Deals To Visa And MasterCard Plastic

Two years ago Foursquare launched a really great campaign with American Express. It allowed Foursquare users to get special discounts and deals by checking in...

Augmented Reality and Geospatial Technology

A few weeks ago, the world's largest mobile industry event "The Mobile World Congress" showcased some interesting technology and inspired spirited discussions regarding the...

Foursquare Privacy Changes – Good For Businesses But How About Users?

Over one week ago you might have got an email from Foursquare about their privacy policy changes. After recent storm around Instagram's changes to their...

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

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