Location-Based Marketing

Location-Based Marketing

Play Pokémon Go while enjoying your cup of coffee at Starbucks

Since the release of Pokémon Go, Niantic - the company behind it - is the undisputed leader of location-based gaming. Despite the drop of the hype,...

Foursquare Privacy Changes – Good For Businesses But How About Users?

Over one week ago you might have got an email from Foursquare about their privacy policy changes. After recent storm around Instagram's changes to their...

Interview with Alex Polyakov – Co-Founder of Locomizer – start-up which believes that our...

Recently, I had a pleasure to talk to guys from Locomizer - UK-based start-up which believes it will make many based on a simple...

Foursquare is getting facelifting this week

Location Based Social Network Foursquare will get a major facelifting of its app this week, according to 4sq tweets: May 30 tweet: ”Put on your...

Foursquare Expands Check-In Deals To Visa And MasterCard Plastic

Two years ago Foursquare launched a really great campaign with American Express. It allowed Foursquare users to get special discounts and deals by checking in...

Foursquare Shows Completely Fresh Approach And It Directly Competes With Yelp

Last week Foursquare launched some new features making a better use of billions of checkins collected over the years. It shows you a list...

Angry Birds & McDonald’s – Location-Based Marketing Campaign in China

Finnish developer Rovio has partnered with McDonald's China to launch a new location-based promotional Angry Birds campaign. Gamers will be able to unlock a...

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

User Motivations and Behavioural Patterns on Foursquare

Why people broadcast their location? Foursquare and other Location Sharing Services (or Location Based Social Networks) have been used for marketing purposes from the begging of...

Foursquare launched Pinpoint – new location-based ad targeting platfrom

Couple of years ago Foursquare was a regular location-sharing app… But it find it’s way to the top. Check-ins and badges... it really worked....

Location-Based Campaign to Hijack Customers From Competition

Definitely one of the best location-based marketing campaigns of 2012. Guatemalan shoe store Meat Pack launched an app called 'Hijack' to pinch customers from...

Locomizer – location-based ad targeting start-up launches products for geo-behavioural profiling

Locomizer is a London-based start-up which entered a difficult business of location-based ad targeting. We talked with Alex Polyakov - the founder of the...

“Olaround” – For the latest Kicks and Punches!

Probably the first thing that came to your mind when you read this title " Now, what is this all about?". Well thats precisely...

Foursquare Android and iPhone Apps Get New Filters

After last week's update to the web version Foursquare released an update of its iPhone and Android apps. The location-based social network added what it's calling...

Lastest Foursquare Updates Makes It Better For Business And For Users

After recent financial problems Foursquare is trying to make some more changes to make the service more business friendly and more user friendly. With hole bunch...

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