Location-Based Marketing

Location-Based Marketing

Foursquare Testing Paid Ads For Small Businesses in NY

Foursquare is finally making one huge step forward to monetize their business. Last year 4-year-old start-up which employs over 200 people had just $2...

Facebook’s Place Tips: Now available to any business in USA

PLACE TIPS Place Tips is basically Facebook's Location Based Notification application that runs inside the Facebook app that will push notifications to your smartphone when...

US National Cheeseburger Day – Foursquare and Kraft Team Up To Run CSR campaign.

Today Tuesday September 18th is the National Cheese Burger day in US! For me - proud European it's sound at least funny - isn't...

Location-Based Campaign to Hijack Customers From Competition

Definitely one of the best location-based marketing campaigns of 2012. Guatemalan shoe store Meat Pack launched an app called 'Hijack' to pinch customers from...

“Olaround” – For the latest Kicks and Punches!

Probably the first thing that came to your mind when you read this title " Now, what is this all about?". Well thats precisely...

With this new service Facebook is finally making location-based ads useful

Social media marketing is a part of a marketing mix of almost every company. It's a great channel to reach out to your audience,...

Foursquare Launches A Site For Valentine’s Lovers And Haters

Foursquare rolled out a new viral site for all the lovers nad haters of the Valentine's day and it's pretty funny - Foursquare Dream...

Lastest Foursquare Updates Makes It Better For Business And For Users

After recent financial problems Foursquare is trying to make some more changes to make the service more business friendly and more user friendly. With hole bunch...

Snapchat partners with Foursquare to make location-based ads better

Yesterday Snapchat, the popular multimedia messaging app, filed for an IPO. For us the more interesting news is that at the same time the company...

Locomizer – location-based ad targeting start-up launches products for geo-behavioural profiling

Locomizer is a London-based start-up which entered a difficult business of location-based ad targeting. We talked with Alex Polyakov - the founder of the...

Angry Birds & McDonald’s – Location-Based Marketing Campaign in China

Finnish developer Rovio has partnered with McDonald's China to launch a new location-based promotional Angry Birds campaign. Gamers will be able to unlock a...

Location Based Ads: What is the magic distance for success ?

Location-based ad campaigns have been THE thing doing the rounds in marketing. There have been numerous reports that have highlighted the power of location...

Pokémon Go launching in Japan with first sponsored locations

The Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. The game is currently available in over 30 countries,...

Notify Nearby launches location-based coupon app for fashion lovers

The problem with most of the location-based coupon apps is that you get a lot of irrelevant notifications about stores you'd never enter. A...

Foursquare Released ‘Foursquare for Business’ App

I've been writing in previous posts that Foursquare is heavily trying to monetize their service as investors are pretty cold about giving more money...

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