Location-Based Marketing

Location-Based Marketing

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

Foursquare Expands Check-In Deals To Visa And MasterCard Plastic

Two years ago Foursquare launched a really great campaign with American Express. It allowed Foursquare users to get special discounts and deals by checking in...

Foursquare launched Pinpoint – new location-based ad targeting platfrom

Couple of years ago Foursquare was a regular location-sharing app… But it find it’s way to the top. Check-ins and badges... it really worked....

Location-Based Ads in Oldschool Printed Magazines…

It's so simple but somehow I have never seen it before. Cafe Joe's - one of the biggest Israeli coffee chains has launched a...

Foursquare started ads after you check-in

Foursquare has been testing ads for sometime already. Last year the company introduced promoted updates, which operated much like Google AdWords. The sponsored posts...

Foursquare Testing Paid Ads For Small Businesses in NY

Foursquare is finally making one huge step forward to monetize their business. Last year 4-year-old start-up which employs over 200 people had just $2...

Play Pokémon Go while enjoying your cup of coffee at Starbucks

Since the release of Pokémon Go, Niantic - the company behind it - is the undisputed leader of location-based gaming. Despite the drop of the hype,...

Angry Birds & McDonald’s – Location-Based Marketing Campaign in China

Finnish developer Rovio has partnered with McDonald's China to launch a new location-based promotional Angry Birds campaign. Gamers will be able to unlock a...

Facebook’s Place Tips: Now available to any business in USA

PLACE TIPS Place Tips is basically Facebook's Location Based Notification application that runs inside the Facebook app that will push notifications to your smartphone when...

Facebook will show ads based on stores you visited in person

If you had any doubt that there was a clear separation between your offline life and online activities, Facebook's latest announcement on offline conversions certainly...

Pokémon Go launching in Japan with first sponsored locations

The Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. The game is currently available in over 30 countries,...
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Watch two cities face off in a massive GPS art challenge

Move over Mannequin. Take a hike single-finger selfie. There’s a new challenge in town and it is totally awesome! BuzzFeed & T-Mobile got two...

Notify Nearby launches location-based coupon app for fashion lovers

The problem with most of the location-based coupon apps is that you get a lot of irrelevant notifications about stores you'd never enter. A...

Foursquare + London 2012 Olympic Games = ???

Foursquare is trying to show the world that it's evolving. I've been recently writing about several new features for users and for businesses. Finally...

Locomizer – location-based ad targeting start-up launches products for geo-behavioural profiling

Locomizer is a London-based start-up which entered a difficult business of location-based ad targeting. We talked with Alex Polyakov - the founder of the...

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