Location-Based Marketing

Location-Based Marketing

Foursquare + London 2012 Olympic Games = ???

Foursquare is trying to show the world that it's evolving. I've been recently writing about several new features for users and for businesses. Finally...

You can now find King Kong’s Skull Island on Google Maps

Long awaited monster movie Kong: Skull Island hits theaters on March 10th, 2017. Universal Pictures and Legendary joined forces with Google Maps team to promote the...

Location-based ads for mobile and desktop are starting to be more contextually aware

Mobile device usage continues to soar, and it now accounts for more than half of time spent on digital media. “Always on” consumers are...

Foursquare Rolls Out Ads Platform For Small Businesses

This week Foursquare announced another huge step forward to monetize it's location-based business. Last year, the start-up which employs around 160 people had just...

Factual will now count number of store visits triggered by ads

Location big data company Factual has packed more power into its ad-targeting suite Geopulse to give marketers a wider range of real-world insights and...

Foursquare is getting facelifting this week

Location Based Social Network Foursquare will get a major facelifting of its app this week, according to 4sq tweets: May 30 tweet: ”Put on your...

Facebook’s Graph Search: another fusion in search

People, who want to stay awake for 72 hours in a row for fun, I would ask them to be a little bit patience. ...

Locomizer – location-based ad targeting start-up launches products for geo-behavioural profiling

Locomizer is a London-based start-up which entered a difficult business of location-based ad targeting. We talked with Alex Polyakov - the founder of the...

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

Google brings local ads from mobile to desktop

Over the last few years mobile ads has became one of the most important piece of the advertising maze. And there is a very...

Get ready to see more local ads on your Waze app

You must have chanced upon branded pins from big brands like McDonald’s or Adidas on Waze already, but get ready to see your neighborhood...

Location-Based Ads in Oldschool Printed Magazines…

It's so simple but somehow I have never seen it before. Cafe Joe's - one of the biggest Israeli coffee chains has launched a...

Foursquare Expands Check-In Deals To Visa And MasterCard Plastic

Two years ago Foursquare launched a really great campaign with American Express. It allowed Foursquare users to get special discounts and deals by checking in...

Snapchat buys Placed to prove location advertising leads to sales

Snapchat’s parent company Snap has acquired location analytics firm Placed to show its advertisers how online advertising leads to offline store visits and purchases....

Pokémon Go launching in Japan with first sponsored locations

The Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. The game is currently available in over 30 countries,...

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