Location-Based Marketing

Location-Based Marketing

With this new service Facebook is finally making location-based ads useful

Social media marketing is a part of a marketing mix of almost every company. It's a great channel to reach out to your audience,...

Twitter Is Lauching Location-Based Ads Later This Year – With A Great Power Comes...

Twitter offers a great potential to advertisers as it has a huge and active number of mobile user. But in the area of mobile...

Foursquare Released ‘Foursquare for Business’ App

I've been writing in previous posts that Foursquare is heavily trying to monetize their service as investors are pretty cold about giving more money...

Location-based ads for mobile and desktop are starting to be more contextually aware

Mobile device usage continues to soar, and it now accounts for more than half of time spent on digital media. “Always on” consumers are...

Foursquare + London 2012 Olympic Games = ???

Foursquare is trying to show the world that it's evolving. I've been recently writing about several new features for users and for businesses. Finally...

User Motivations and Behavioural Patterns on Foursquare

Why people broadcast their location? Foursquare and other Location Sharing Services (or Location Based Social Networks) have been used for marketing purposes from the begging of...

Foursquare Website Adds Venue Search By Price, Hours, And Check-ins

For sometime already Foursquare is slowly moving from check-in service to local-social discovery tool becoming more and more similar to Yelp. On Friday 4sq...

Snapchat buys Placed to prove location advertising leads to sales

Snapchat’s parent company Snap has acquired location analytics firm Placed to show its advertisers how online advertising leads to offline store visits and purchases....

Twitter Improves Location-Based Targeting For Advertisers

The fact that Twitter has big problems to monetize their service is not a secret. It's actually a big surprise that they started to...

You can now find King Kong’s Skull Island on Google Maps

Long awaited monster movie Kong: Skull Island hits theaters on March 10th, 2017. Universal Pictures and Legendary joined forces with Google Maps team to promote the...

Foursquare started ads after you check-in

Foursquare has been testing ads for sometime already. Last year the company introduced promoted updates, which operated much like Google AdWords. The sponsored posts...

Play Pokémon Go while enjoying your cup of coffee at Starbucks

Since the release of Pokémon Go, Niantic - the company behind it - is the undisputed leader of location-based gaming. Despite the drop of the hype,...

Google brings local ads from mobile to desktop

Over the last few years mobile ads has became one of the most important piece of the advertising maze. And there is a very...
video

Watch two cities face off in a massive GPS art challenge

Move over Mannequin. Take a hike single-finger selfie. There’s a new challenge in town and it is totally awesome! BuzzFeed & T-Mobile got two...

Facebook will show ads based on stores you visited in person

If you had any doubt that there was a clear separation between your offline life and online activities, Facebook's latest announcement on offline conversions certainly...

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