Location-Based Marketing

Location-Based Marketing

Location-Based Ads in Oldschool Printed Magazines…

It's so simple but somehow I have never seen it before. Cafe Joe's - one of the biggest Israeli coffee chains has launched a...

Foursquare Released ‘Foursquare for Business’ App

I've been writing in previous posts that Foursquare is heavily trying to monetize their service as investors are pretty cold about giving more money...

Augmented Reality and Geospatial Technology

A few weeks ago, the world's largest mobile industry event "The Mobile World Congress" showcased some interesting technology and inspired spirited discussions regarding the...

Angry Birds & McDonald’s – Location-Based Marketing Campaign in China

Finnish developer Rovio has partnered with McDonald's China to launch a new location-based promotional Angry Birds campaign. Gamers will be able to unlock a...

Foursquare Expands Check-In Deals To Visa And MasterCard Plastic

Two years ago Foursquare launched a really great campaign with American Express. It allowed Foursquare users to get special discounts and deals by checking in...

Foursquare Privacy Changes – Good For Businesses But How About Users?

Over one week ago you might have got an email from Foursquare about their privacy policy changes. After recent storm around Instagram's changes to their...

Facebook’s Place Tips: Now available to any business in USA

PLACE TIPS Place Tips is basically Facebook's Location Based Notification application that runs inside the Facebook app that will push notifications to your smartphone when...

Foursquare + London 2012 Olympic Games = ???

Foursquare is trying to show the world that it's evolving. I've been recently writing about several new features for users and for businesses. Finally...

Location Based Ads: What is the magic distance for success ?

Location-based ad campaigns have been THE thing doing the rounds in marketing. There have been numerous reports that have highlighted the power of location...

Foursquare Website Adds Venue Search By Price, Hours, And Check-ins

For sometime already Foursquare is slowly moving from check-in service to local-social discovery tool becoming more and more similar to Yelp. On Friday 4sq...

Foursquare Launches A Site For Valentine’s Lovers And Haters

Foursquare rolled out a new viral site for all the lovers nad haters of the Valentine's day and it's pretty funny - Foursquare Dream...

Location-Based Emergency Condom Delivery App – Cool Campaign By Durex

Location-based apps are usually made to make our life easier. Location-based taxi hailing, location-based pizza delivery, emergency services... Although I can imagine a couple...

Thinknear launches a dedicated location-based advertising tool for politicians

Thinknear - the Telenav owned location-based ad network might have found an interesting niche. The company have just launched a new platform that aims...

Location-based ads for mobile and desktop are starting to be more contextually aware

Mobile device usage continues to soar, and it now accounts for more than half of time spent on digital media. “Always on” consumers are...

User Motivations and Behavioural Patterns on Foursquare

Why people broadcast their location? Foursquare and other Location Sharing Services (or Location Based Social Networks) have been used for marketing purposes from the begging of...

STAY CONNECTED

16,225FansLike
17,323FollowersFollow
19,399FollowersFollow
DO YOU LIKE GEOAWESOMENESS?
Subscribe to our weekly newsletter