Location-Based Marketing

Location-Based Marketing

Foursquare Website Adds Venue Search By Price, Hours, And Check-ins

For sometime already Foursquare is slowly moving from check-in service to local-social discovery tool becoming more and more similar to Yelp. On Friday 4sq...

Foursquare Android and iPhone Apps Get New Filters

After last week's update to the web version Foursquare released an update of its iPhone and Android apps. The location-based social network added what it's calling...

Interview with Alex Polyakov – Co-Founder of Locomizer – start-up which believes that our...

Recently, I had a pleasure to talk to guys from Locomizer - UK-based start-up which believes it will make many based on a simple...

Google brings local ads from mobile to desktop

Over the last few years mobile ads has became one of the most important piece of the advertising maze. And there is a very...

Locomizer – location-based ad targeting start-up launches products for geo-behavioural profiling

Locomizer is a London-based start-up which entered a difficult business of location-based ad targeting. We talked with Alex Polyakov - the founder of the...

Twitter Improves Location-Based Targeting For Advertisers

The fact that Twitter has big problems to monetize their service is not a secret. It's actually a big surprise that they started to...

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

Foursquare Shows Completely Fresh Approach And It Directly Competes With Yelp

Last week Foursquare launched some new features making a better use of billions of checkins collected over the years. It shows you a list...

Cool Geo-visualisation of Tweeting Culture across the Major African Cities.

The tweet Maps below produced by Mark Graham and his team from Oxford Internet Institute could throw a lot of insights about the use of online...

Pokémon Go launching in Japan with first sponsored locations

The Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. The game is currently available in over 30 countries,...

Snapchat partners with Foursquare to make location-based ads better

Yesterday Snapchat, the popular multimedia messaging app, filed for an IPO. For us the more interesting news is that at the same time the company...

Play Pokémon Go while enjoying your cup of coffee at Starbucks

Since the release of Pokémon Go, Niantic - the company behind it - is the undisputed leader of location-based gaming. Despite the drop of the hype,...

You can now find King Kong’s Skull Island on Google Maps

Long awaited monster movie Kong: Skull Island hits theaters on March 10th, 2017. Universal Pictures and Legendary joined forces with Google Maps team to promote the...

Snapchat buys Placed to prove location advertising leads to sales

Snapchat’s parent company Snap has acquired location analytics firm Placed to show its advertisers how online advertising leads to offline store visits and purchases....
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Watch two cities face off in a massive GPS art challenge

Move over Mannequin. Take a hike single-finger selfie. There’s a new challenge in town and it is totally awesome! BuzzFeed & T-Mobile got two...

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