Location-Based Marketing

Location-Based Marketing

Twitter Improves Location-Based Targeting For Advertisers

The fact that Twitter has big problems to monetize their service is not a secret. It's actually a big surprise that they started to...

Foursquare Shows Completely Fresh Approach And It Directly Competes With Yelp

Last week Foursquare launched some new features making a better use of billions of checkins collected over the years. It shows you a list...

Cool Geo-visualisation of Tweeting Culture across the Major African Cities.

The tweet Maps below produced by Mark Graham and his team from Oxford Internet Institute could throw a lot of insights about the use of online...

Foursquare Website Adds Venue Search By Price, Hours, And Check-ins

For sometime already Foursquare is slowly moving from check-in service to local-social discovery tool becoming more and more similar to Yelp. On Friday 4sq...

Foursquare Android and iPhone Apps Get New Filters

After last week's update to the web version Foursquare released an update of its iPhone and Android apps. The location-based social network added what it's calling...

Interview with Alex Polyakov – Co-Founder of Locomizer – start-up which believes that our...

Recently, I had a pleasure to talk to guys from Locomizer - UK-based start-up which believes it will make many based on a simple...

Google brings local ads from mobile to desktop

Over the last few years mobile ads has became one of the most important piece of the advertising maze. And there is a very...

Locomizer – location-based ad targeting start-up launches products for geo-behavioural profiling

Locomizer is a London-based start-up which entered a difficult business of location-based ad targeting. We talked with Alex Polyakov - the founder of the...

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

Notify Nearby launches location-based coupon app for fashion lovers

The problem with most of the location-based coupon apps is that you get a lot of irrelevant notifications about stores you'd never enter. A...

Alibaba invests in PlaceIQ – location-based targeting start-up

Alibaba the largest online commerce company in the world has invested in PlaceIQ. The companies did not disclose the value of the deal. PlaceIQ build its business based...

Google Maps will be all about ads with sponsored pins and logos

Google spends $1 bln each year to keep Maps up-to-date and to make the user experience better. It is not surprising that the company...

With this new service Facebook is finally making location-based ads useful

Social media marketing is a part of a marketing mix of almost every company. It's a great channel to reach out to your audience,...

Pokémon Go launching in Japan with first sponsored locations

The Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. The game is currently available in over 30 countries,...

Snapchat partners with Foursquare to make location-based ads better

Yesterday Snapchat, the popular multimedia messaging app, filed for an IPO. For us the more interesting news is that at the same time the company...

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