Location-Based Marketing

Location-Based Marketing

You can now find King Kong’s Skull Island on Google Maps

Long awaited monster movie Kong: Skull Island hits theaters on March 10th, 2017. Universal Pictures and Legendary joined forces with Google Maps team to promote the...

Play Pokémon Go while enjoying your cup of coffee at Starbucks

Since the release of Pokémon Go, Niantic - the company behind it - is the undisputed leader of location-based gaming. Despite the drop of the hype,...

Snapchat partners with Foursquare to make location-based ads better

Yesterday Snapchat, the popular multimedia messaging app, filed for an IPO. For us the more interesting news is that at the same time the company...

Alibaba invests in PlaceIQ – location-based targeting start-up

Alibaba the largest online commerce company in the world has invested in PlaceIQ. The companies did not disclose the value of the deal. PlaceIQ build its business based...

Pokémon Go launching in Japan with first sponsored locations

The Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. The game is currently available in over 30 countries,...

With this new service Facebook is finally making location-based ads useful

Social media marketing is a part of a marketing mix of almost every company. It's a great channel to reach out to your audience,...

Google Maps will be all about ads with sponsored pins and logos

Google spends $1 bln each year to keep Maps up-to-date and to make the user experience better. It is not surprising that the company...

Notify Nearby launches location-based coupon app for fashion lovers

The problem with most of the location-based coupon apps is that you get a lot of irrelevant notifications about stores you'd never enter. A...

Thinknear launches a dedicated location-based advertising tool for politicians

Thinknear - the Telenav owned location-based ad network might have found an interesting niche. The company have just launched a new platform that aims...

Location-based ads for mobile and desktop are starting to be more contextually aware

Mobile device usage continues to soar, and it now accounts for more than half of time spent on digital media. “Always on” consumers are...

Facebook’s Place Tips: Now available to any business in USA

PLACE TIPS Place Tips is basically Facebook's Location Based Notification application that runs inside the Facebook app that will push notifications to your smartphone when...

Foursquare launched Pinpoint – new location-based ad targeting platfrom

Couple of years ago Foursquare was a regular location-sharing app… But it find it’s way to the top. Check-ins and badges... it really worked....

Facebook gets more location-aware with Place Tips and iBeacons

Last week Facebook went more "local" than it has been ever before. The social media giant launched a new feature called Place Tips. The...

Locomizer – location-based ad targeting start-up launches products for geo-behavioural profiling

Locomizer is a London-based start-up which entered a difficult business of location-based ad targeting. We talked with Alex Polyakov - the founder of the...

Google brings local ads from mobile to desktop

Over the last few years mobile ads has became one of the most important piece of the advertising maze. And there is a very...

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