Will you help Pokémon Go makers create AR maps of Earth?

The potential of augmented reality (AR) is not lost on Niantic, especially after the runaway success of Pokémon Go. Now, as the game maker...
Google Maps Brain Cognitive Mental Map

Google will add our mental maps as a layer to Google Maps

How do we navigate from A to B without GPS? How did we do it in the pre-GPS era? 15 years ago to avoid...

Get ready to see more local ads on your Waze app

You must have chanced upon branded pins from big brands like McDonald’s or Adidas on Waze already, but get ready to see your neighborhood...
Google Maps Games API

Your next favorite AR game will be built on Google Maps

Apart from London, no Grand Theft Auto game is set in a real-world location. But that hasn’t stopped us from wishing for a chance...

5 ways geolocation will change marketing in 2018

Advertisers have had the option to target search and social media ads based on geographic locations for some years now. But, when Pokémon Go...

Heartbreaking tragedy shines light on efficacy of Snap Map’s web debut

Last Wednesday, on Valentine’s Day, a teenager opened fire in a Florida high school, killing 17. Now, the United States is no stranger to...

Tinder says it will introduce ‘really sexy’ location-based features this year

Match Group, the parent company of popular dating app Tinder, is swiping right all the way to the bank. In an earnings call this...

Factual will now count number of store visits triggered by ads

Location big data company Factual has packed more power into its ad-targeting suite Geopulse to give marketers a wider range of real-world insights and...

TomTom redefines ‘lifetime’ map support, makes several devices obsolete

Your trusty old TomTom sat-nav device may be at the risk of becoming obsolete and not being able to renew any maps or services....

Strava heat map exposes secret military locations, sparks security fears

In June 2014, Strava, which offers cycling and running tracking apps for multiple fitness platforms, claimed to be tracking over 1 million activities per...

HERE eyes the great indoors, acquires Micello

Mapping company HERE, which has been concentrating on developing HD maps for self-driving cars and connected vehicles ever since it was acquired by Audi,...

Garmin is bringing Alexa-powered GPS navigation to your car

Portable navigation device company Garmin has joined forces with Amazon to bring you an all-new driving companion cum digital assistant, Alexa. The interactive device,...

Facebook will show ads based on stores you visited in person

If you had any doubt that there was a clear separation between your offline life and online activities, Facebook's latest announcement on offline conversions certainly...

Foursquare says its location data can predict Amazon, Walmart’s next acquisition

The battle of the biggest shopping haven in the United States is hotting up with both Amazon and Walmart on a buying spree of...
Location data

The curious case of Accuweather and other apps selling our location data

Accuweather is making headlines, but not because thousands of people used it to find out the optimal viewing conditions for the Great American Eclipse...

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