TomTom today announces the availability of TomTom Traffic in four additional countries: Malaysia, Saudi Arabia, Thailand, and United Arab Emirates. With this expansion to South East Asia and the Middle East the service covers 41 counties but this number includes states like Andorra, Gibraltar, Liechtenstein, Monaco, Vatican City and San Marino.
Ralf-Peter Schäfer, Head of Traffic at TomTom commented:
We are excited to announce the launch of TomTom Traffic in four key emerging markets, where we know traffic congestion is an issue. Our aim is to help drivers get there faster and support governments to better manage traffic flow.
Adding real-time traffic data for a whole country means that TomTom had to license a whole traffic service from a 3rd party data provider, or get a 3rd party probe data from fleet management and security companies. It seems that its worth it as Malaysia, Saudi Arabia, Thailand and United Arab Emirates are four of the fastest growing markets for car ownership and production in the world so these are definitely prospective markets for TomTom.